2006八年级英语试卷分析(精选7篇)
八年级的试卷信息量大,知识涵盖面广,渗透性强,注重实际情景和具体语境中考查学生对基础知识的理解和运用,有较强的探究性和灵活性。试卷突出了语言的交际功能,力求体现课程标准精神,无偏、难和怪题。试卷着重考查学生理解、运用语言的能力,重视考查学生的英语基础知识、基本技能,考查学生运用所学的知识和技能分析问题、解决问题的能力,力求体现选拔和指导教学两者并重。
试题的选材有一定的时代感和知识性,在选材中既注意了所选材料在题材和体裁上的多样性,又注意了所选材料的思想性和教育性。注重教育性及对学生跨文化意识的培养,较好地落实了新课程中关于文化意识培养的理念。增加学生的阅读量,拓展学生的知识面,提高学生综合运用语言的能力。只有能力提高了才能以“不变应万变”。
一、试卷特点:
1.试卷注重基础,体现活用,难度和区分度恰当无偏题,怪题出现。
试题注重考查学生在一定语境下对语言基础知识的掌握情况和综合运用英语的能力。语言基础知识的考查重点突出、覆盖面广;情景设置合理,避免了纯知识性的死记硬背题;词汇和语法的测试充分注意了语言的真实性、趣味性和实践性;注重语感,灵活性强,突出语言形式向语言意义的转化。
2.试题从知识立意逐渐向能力立意转变。
加大了能力考查的比重。试题突出了语言的交际性,强调在特定的语境中英语知识的灵活运用。适当增加了测试词汇量,加强能力检测。如阅读理解考查的内容注重了对学生在语境中运用语言能力的考查。加大了对语言的熟练程度和深层次能力考查的力度。如“阅读理解”部分注重了对归纳,推断和猜测整个句子等深层次能力的考查。阅读材料贴近生活,同时题材广泛,体裁多样、生动有趣,并富有思想性。淡化语法,强调能力。语法知识的测试充分注意了语言的真实性和实践性。纯知识性的试题的比例减少到最低限度,命题者通过设置不同的语境,把对语言知识的考查中心放到了根据上下文中和一定的语境中,让语法测试试题具有更积极和更现实的意义,能更多地体现语言的交际功能。
3.书面表达难度控制合理。
书面表达给学生留有充分发挥能力的空间,加大了考查学生综合运用语言能力的力度,使试卷更具现实性。书面表达题对初中英语教学有着良好的导向作用,要求学生要充分运用所学语言记录自己的真实情感,进一步体现了英语学科的交际性和工具性。
二、试题分析
第一题 听力部分
听力部分学生失分较少。第二题 词汇与语法
A)此题大部分学生答得较好,有少部分学生单词掌握得不够好,有个别拼写错误。
B)单项填空是一种常规题型,通过对单项选择试题的分析,可以发现,单项选择题已经由传统的单纯考查语法知识逐渐向英语实际应用能力的方向发展,体现了英语的交际功能。考查重点也由集中到分散,考查的知识点多。但难度不大。题干设计简洁,情景清楚,考点不偏 不怪,但考查范围广。语法知识遵循新课标,有助于引导学生不要花大量的时间抠语法知识,而将更多的精力放在语言能力的培养上。第三题 语言交际
此题的题型比以往的难度降低,绝大多数学生答得相对较好。第四题 语篇理解
阅读部分所选的阅读文章题材多样化,主要考查学生对阅读材料的分析理解能力、推理判断能力和概括归纳能力。解答题目既要理解文章各句的字面意思,又要注意理解文章中字里行间的言外之意,以发现作者要表达的真实意图。特别是综合阅读部分,考题多元化,从不同角度考察学生阅读理解准确率、语言运用的灵活程度。该大题在整篇考卷中得分率相对最低。失误原因是对于常见用语掌握的熟练程度还不够。基本功不扎实,知识掌握不到位。第五部分 书面表达
1)此题实用性较强,让学生用英语介绍自己的家乡。试题的要求贴近生活,学生确实能想象合理,而且写法很活,可写的内容也多。完全能写出学生的真实情感。但写出一定水平,得到较高的分数,仍有一定的难度。
2)考生在书面表达中所反映的问题主要有:
基础不扎实,语言表述不清楚。主要表现在:语序混乱、语法结构错误、基本句型没掌握、单词拼写错误、时态错误等。
三、教学建议及反思
通过对英语试卷和考试情况的分析,针对英语教学中存在的问题,英语教学还要在以下几个方面作进一步的努力:
1.课改理念,钻研新教材,夯实英语基础
英语试题改革虽然强调了由过去的比较注重知识考查向注重综合语言运用能力的考查,但是我们应该清醒地认识到能力高于基础,但必须依托基础,考查能力,并不意味着削弱对基础知识的要求,而是要联系实际。试题主要考查新课标和教材所规定学生应掌握的英语基础知识。许多练习很多学生“一看就会,一做就错”,这种现象比较普遍,有时学生做题失误原因是对于常见用语掌握的熟练程度还不够。其根本原因就在于基础不牢,只有扎扎实实从基础做起,才能最终达到“一看就会,一做就对”。英语基础知识包括:词汇、语法、句型等。词汇是语言的基本单位,没有足够的词汇量,是学不好英语的。词汇教学不仅要重视,还要讲究方法,注意“词不离句,句不离文”,既教词汇,更关注词汇使用的语境,注意常用词汇的使用和辨析,以及一词多义的掌握。语法是语言的经脉,没有基本的语法体系框架,便不可能顺利理解语篇,复习中一定要引导学生梳理知识,帮助他们形成知识网络,把基本概念理清,掌握语法规则、习惯用语等基础知识,逐步引导学生灵活运用英语知识的能力。2.确立语篇意识和综合意识,培养综合运用能力
八年级英语试题突出了语篇功能和综合运用能力。阅读理解试题是分值较高的试题,因此,英语阅读理解水平的高低至关重要。阅读理解试题通过不同体裁,不同题材,从文章主旨大意能找出文章中的主题,理解故事的情节,预测故事情节的发展和可能的结局,并能查找具体细节,根据上下文猜测词义,理解作者意图和态度,把握文章的基本结构。因此,我们在平时的教学中要根据教材切实搞好语篇教学,并有意识、有计划地增加英语阅读量,题材、体裁要尽量多样化,通过大量的阅读,扩大学生的知识面,使学生熟悉不同体裁、不同题材文章的作题思路,提高阅读速度,提高驾驭语篇的能力。选材要尽量要贴近学生的生活实际,注意时代性、生活性和社会性。语篇难度适当,措辞浅显、生动、自然、地道,语句灵活且富于变化。在平时要通过阅读培养学生阅读多种文体的能力,如何从文章中获取信息的能力和运用英语解决实际问题的能力。在训练中要注意方法的多样化和灵活性,同时关注学生运 用英语进行直接思维意识能力和习惯的培养,启发他们学会运用多种不同的方法来表达同样的思想,提高用英语进行思维的能力,逐步培养良好的英语语感,提高英语语用能力。3.加强英语课外阅读,提高信息素养
英语知识的获得与能力的提高是在不断的听、说、读、写的训练过程中逐步形成的,而教材和课堂所能提供的训练还是比较有限的,课标要求五级学生除教材外,课外阅读量应累计达到15万字。因此,要加强理解语篇的能力训练,增强英语语感。
其次,训练要注意提高质量。在选择学习材料的时候,一定要依据课标和学生的实际精选材料,可以将好的材料进行优化组合,减少学生的无效学习,切实减轻学生的课业负担,提高学习的实效。同时要增强信息意识,培养和提高信息素养,重视运用英语解决实际问题的能力。
4.规范训练,改进学习方法。
从学生的答卷情况来看,有些学生(包括一些英语基础较好的学生)在答题中反映出的种种问题必须引起高度重视。因此,在日常教学中教师除了为学生做具体的示范和技术指导,如提示审题方法、研读试题意图等以外,还要认真抓好平时的规范训练,养成认真审题、规范答案的好习惯,尽可能减少由于审题不仔细、答题符号不规范等不必要的失误。另外,还要善于分析学生,找出学生的薄弱环节,合理安排好教材知识梳理、专项训练和应试技巧指导。
总体来看,八年级英语试题难度虽不大,但出得很“活”,外语的功能性、交际性体现得淋漓尽致,试题的编制无论从技术层面或文化层面都体现了教学新导向、新思维,语言的灵活性和严谨性使得这份卷子很有份量。所以,在今后的教学中应注意开阔学生视野,多渠道、大容量地给学生提供具有时代感的英语信息,加强语言运用能力的培养,少讲解,多给学生实际运用语言的机会,在用中学英语,在学中用英语。
2007年7月17日
一、试题分析一览表(试题双项细目表)
二、试题特点的评价
1. 知识性:
试题加强了基础知识的检测,特别是以学生发展的角度考查学生的知识和技能,检测学生对知识的运用能力,主要体现在用化学知识和科学方法分析和解决简单问题,使学生从化学的角度逐步认识自然与环境的关系,认识化学在生产和生活中的重要地位。提高学生学习化学的积极性。
2. 层次性:
试题符合“课程标准”要求的“度”,每个层次要求的题目比例合理,紧扣教材,同时结合生活实际创设情境,让不同层面的学生在考试中都能感受到成功的愉悦,
三、各题通过率一览表
体验学习的乐趣,增强了学生对今后学习化学的意识。
3. 综合性:
试题充分体现了“课程标准”主旨,加强了化学与其他学科的整合。如选择第14题,就是一道包括学科内和学科间知识综合性很强的试题。加强化学与社会的联系,如第1、3、6、9、12、16、23、26等题都抓住生活中的一些问题,用化学知识来解决。让学生充分体会到化学与社会的紧密关系,从而重视对化学知识的学习。
4. 实践性:
试题注重对学生亲自动手能力的考查。例如27、29题要求学生对实验的原理、设计和操作都十分娴熟才能正确地解答出此题。
试题难易题情况统计:容易题:总分15分。中档题:总分65分。难题:总分20分。难度比约为:1.5∶6.5∶2。
参照哈尔滨市中考考试试题难易程度要求,测试的难度为5∶3∶2,那么从本次测试的难易程度来看,中档题比例偏大,不完全符合要求。
四、成绩统计一览表
分析:通过测试反映出自己在教学中存在的问题:没有面对全体学生,只看重中等生的学习,忽略了对差生的培养,造成了学生及格率偏低的现象。在今后的教学中应要面对全体学生,提高学科及格率。突出尖子生,提高优秀率。
本试卷试题考查内容全面,覆盖了化学教材上册四个单元中大多数考点和所有主干知识,有利于学生充分展示学习水平;试题以考查能力为主旨,试题有较多创新,保证了试题的质量。
五、知识覆盖率及相关知识内容比
1. 知识点个数:
本试卷共考核27个知识点,占所学知识点90﹪,基本覆盖了所学知识点。考查了学生化学课程的基础知识、基本技能的掌握程度和运用所学知识分析、解决问题的能力。
2. 各部分知识的分值及比:
六、得分率最低的5道题情况剖析
1. 选择题第4题:量取氢氧化钠时,应把氢氧化钠放在 ( )
A.蒸发皿里B.干净的纸上C.托盘上D.小烧杯里
分析:此小题通过率为0.63, 学生答题时只考虑了天平使用方法,并没有考虑氢氧化钠的腐蚀性,导致学生多数选择C,正确的答案应是D。
2. 选择题第6题,某同学欲称取4.5克食盐,他在左盘上放了4克砝码,又把游码移到0.5处,然后在右盘加食盐直到天平平衡。则所称氯化钠的实际质量是()。
A.4.5克B.3.5克C.4.0克D.5.0克
分析:此小题通过率为0.59,学生没有认真审题,草草读过,按照“左物右码”的称量方法:砝码质量+游码=称量物质量。认为A正确,导致失分过多,正确答案应是B。
3. 选择题第8题:能鉴别空气、氧气和二氧化碳三种气体的方法是()。
A.分别插入燃着的小木条
B.分别通入到澄清石灰水中
C.闻气味D.观察颜色
分析:此小题通过率为0.56, 学生对三种气体的性质理解不充分,导致许多学生选择B选项。正确选项应为A。小木条插入空气中继续燃烧,插入氧气中燃烧剧烈,插入二氧化碳中熄灭。
4. 第24题:填表:
分析:此题通过率为0.38,学生对化学符号意义及写法掌握不准确,导致失分过多。
5. 第29题:氧气的体积含量,将集气瓶的容积分为5等分,在燃烧匙内盛有红磷,用酒精灯点燃后,立即插入集气瓶内,同时塞进橡皮塞。实验结束后打开止水夹: (1) 请说出可能观察到的现象、原因和结论。现象:。原因:。结论:。 (2) 如果实验后发现测得的结果小于实际值,请分析造成实验结果错误的原因(至少答出两点)。 (3) 由此我们还可以推测出氮气的性质:。
分析:此题通过率为0.34,化学实验是化学学习中的难点,学生对实验现象,产生现象原因分析不够严谨、全面,导致失分较多。
七、最有创新和价值题目的评析
1. 选择题第1 1题:
“人类只有一个地球!”为了保护人类赖以生存的环境,以下做法中不正确的是()。
A.回收处理垃圾、变废为宝
B.污水处理后再排放
C.为了牟取暴利捕杀、贩卖野生动物
D.开发新能源,逐步减少使用化石燃料
分析:这道题创新在于将化学知识与环境保护常识相结合,考查学生的环保意识。
2. 选择题第1 4题:
宣传科学知识,揭露伪科学是我们的义务,结合生活常识,下列各项中你认为属于伪科学的是()。
A.干冰可用于人工降雨B.人发功可将银子变成金子
C.用石油为原料制汽油D.基因工程的发展是使牛、羊等动物可以被克隆
分析:这道题创新在于将化学和科学事实相联系起来,加强学生对科学知识的理解,并且加入了基因工程的问题,增加了问题的难度。
八、造成学生成绩低分的原因
1. 基础知识不扎实造成失分:
有几名学生没有认真答卷,后面的题都没有答,说明他们学习的态度不明确,没有学习的兴趣,致使他们学习成绩极差。
2. 能力不到位,造成失分:
学生口头表达能力欠佳,语言不准确,理解能力较差,对题中所给信息不能理解,致使学生没能得分。
九、今后教学中的措施及对策
1. 语言表达能力的考核虽然要求的难度不算很大,但答
得全面的准确性不高,这也是化学学科得分率最低的题型之一,因此我们在教学过程中要将学生对问题的语言文字表述能力的提高列入到教学常规环节中去。在今后化学科教学中要重点加强训练。
2. 加强对学生的双基教学,通过情感态度价值观等方法
将现实生活中的化学问题渗透到化学教学实践中去,拓展学生的化学知识视野,增强和维系学生学习化学的兴趣。
3. 注重实验,重视观察能力和独立实践能力的培养。
除想方设法让学生去完成教材中规定的分组实验外,更重要的是引导学生自主设计实验,包括利用日用品及易找到的物品去独自完成其能力限度内可完成的实验。
4. 重视过程教学,激发和训练学生的创新思维。
要提高课堂教学的质量,除扎实对学生的“双基”教学,更应注重学生的创新思维能力的培养。教学中,不要为提高“效率”而简简单单给出结论让学生记,给题目让学生练的死记硬背和题海战术方式,教师应设法唤醒、激发学生的这种创新思维的内在品质,从而达到事半功倍的教学效果。
5. 重视精选习题,提高练习质量。
教学更应强调对知识的理解和应用。习题要做,但应重质量而不是数量,在每一个知识点的题目的选择上要更具针对性,要精选、精编有实际情境以及有利于落实双基感悟方法、培养能力的习题,引导学生进行分析、解答、反思,帮助学生掌握解题规律,积累解题经验。
●关于试题的编制与设计
一、试题设计的指导思想
以“课程标准”基本理念为指导,以学生今后在学习中的发展为本,突出基础性,体现科学性,注重创新性,既考核学生掌握知识的技能的程度,又注重评价学生的科学探究能力和实践能力的水平,同时关注学生在情感、态度与价值观方面的发展。
二、编制试题的理念
1.按照“课程标准”要求,以基础知识为理念。注重每个学生的发展,让化学知识从课本走向生活,从生活走向社会;注重科学探究,编制试题多样化;注重学科知识的链接,关注科技的发展,联系实际。
2.对“知识与能力”的考查注重理解和应用。编制的重点是了解学生的学习情况,注意向联系生活实际的方向引导,让所编的化学题目情景有实际意义。通过选择题、填空题、实验探究、开放性试题、计算题等题型,注重对双基础知识进行考查学生的能力。
3.以本学科的发展为目标,加强对“过程与方法”的考查。以日常生活和生产实际的化学现象,让学生简单描述化学现象的主要特征,考查学生发现问题、提出问题的能力。通过信息题,考查学生信息收集能力及能否制定简单的科学探究计划和实验方案。
4.编制每套试题要注重科学性、引领性、基础性、综合性、探究性、开放性、区分性和适切性。
三、试题的基本形态(答题时间60分钟)
四、试题双向细目预测表
1.难度预测:容易题16道,中等题6道,较难题3道,比值约为5∶2∶1。
2.试题中的容易题共36分,占试题总分的51.4%,中等题17分,占试题总分的24.3%,较难题17分,占试题总分的24.3%。
五、试题的特点
创新是编制此度题的出发点,在版面设计上尽可能做到图文并茂,增加视觉效果,使学生喜欢接触化学试卷。在试题的内容编制上体现基础性、科学性,同时注重学生的体验感受,从日常生活、生产的不同角度设置问题情境,学生感觉上易于接受,不枯燥,在完成题目时的同时,自己也有解决问题的成就感。
六、三道创新题目展示
1.三鹿婴幼儿奶粉事件一时间成为国人关注的焦点,不法分子向鲜奶中添加三聚氰氨来虚提蛋白质的含量。三聚氰氨的化学式为C3H6N6,下面关于三聚氰氨的说法错误的是()。
A.三聚氰氨中含有蛋白质
B.三聚氰氨中含有与蛋白质中相同的氮元素
C.三聚氰氨是由碳、氢、氮三种元素组成
D.三聚氰氨的相对分子质量是126
2.新世纪课外活动小组的同学在探究空气的组成时,彤彤提出可以用硫粉代替红磷,小飞同学说不可以,他的理由是;小天同学说只要更换一下烧杯中的液体就可以,他是把水换成了,他们所用的化学原理是。
3.小明在实验室发现一瓶标签残缺的无色液体,小明想把标签补全。于是小明用玻璃棒沾取该液体滴到紫色石蕊试纸上,石蕊试纸变红,小明判断该溶液呈性。他又取该无色溶液滴到装有50g氯化钡溶液的烧杯中恰好完全反应产生23.3g白色沉淀,所得滤液124.7g。请你帮小明将标签补充完整。
七、创编题目的背景和载体资料
第1题以“三鹿奶粉”事件为背景,以元素化合物的有关知识为载体而创编。
第2题以课本中“测定空气里氧气含量”的探究为背景。以氢氧化钠的性质为载体而创编。
第3题以哈尔滨市2008年中考化学第25题为背景,以硫酸的性质为载体而创编。
八、创编的意图
第1题由事实“三鹿奶粉”事件而想到是什么东西假冒了蛋白质,从而链接到知识三聚氰氨,以三聚氰氨为线索而延伸到有关元素化合物的知识。
第2题由教材中“测定空气中氧气的含量”探究为背景,将知识迁移,由红磷燃烧联想到硫粉燃烧,进一步考虑对生成产物的吸收,从而链接到氢氧化钠的性质。
第3题由酸的性质为出发点,联系到几种常见的酸,结合硫酸的性质,再根据化学方程式的计算,从而确定物质的名称及化学式。
九、创编题目的特点
抓住生活中发生的事件及实验室常出现的事情提出问题,让学生用所学的知识点给予解释,不局限于知识点的罗列,使学生在轻松愉快中巩固所学知识并学会运用。
十、试卷蓝图
1. 注重基础性:
义务教育阶段的化学课程应体现启蒙性、基础性。一方面提供给学生未来发展所需要的最基础的化学知识和技能,培养学生运用化学知识和科学方法分析、解决简单问题的能力;另一方面使学生从化学的角度逐步认识自然与环境的关系,分析有关的社会现象,所以在试题的配置上紧扣教材,同时结合生活实际创设情境,让不同层面的学生在考试中都能感受到成功的愉悦,同时教师在今后的教学中注重基础知识,教学的使用教材,培养和发展学生的综合能力。
2. 注重知识的准确性、科学性:
试题的准确性是体现试题科学性的前提,在形成试题的过程中为体现试题的时代性和创新性,要使化学知识与生活、生产紧密结合,还要从新闻报导的社会热点问题中提取素材,命题的情景创设必须具备准确性、科学性。
3. 科学使用教材,体现创新性的综合性:
1. ——____ do you go skateboarding?
——Twice a week.
A. How soonB. How farC. How oftenD. How long
2. ——Where is your father ____ for vacation?
——Hong Kong.
A. goingB. goC. goesD. to going
3. ——When are you going to Hainan?
——I am going there ____ June 8, 2007.
A. withB. onC. atD. in
4. ——How often does Gina take the bus to school?
——She ____ takes the bus because she likes walking there.
A. hardly everB. alwaysC. oftenD. usually
5. ——____?
——I have a sore throat.
A. What are you doingB. What’s the matter
C. What do you doD. What’s your job
6. ____ worry. I can help you.
A. Can’tB. Don’tC. Aren’t D. Not
7. You must look ____ yourself and keep ____.
A. for, healthB. after, healthC. after, healthyD. for, healthy
8. Thank you very much for ____ to my birthday party.
A. comeB. comingC. to comeD. came
9. ——Would you like to come?
——Thank you. ____, but I’m busy.
A. I likeB. I would likeC. I wantD. I’d love to
10. My mother stopped ____ to me because there was a call for her.
A. talkingB. to talk C. sayingD. to say
11. Dad will give me ____ to eat ____ my fourteenth birthday.
A. different something, onB. something different, on
C. something different, inD. different something, in
12. ——Where are you going ____ your next vacation?
——We decided ____ go to Europe.
A. on, forB. for, toC. on, toD. for, on
13. Students in China go to school ____ bikes
A. rideB. inC. onD. by
14. Workers in our city take buses ____ ride bikes to work.
A. andB. orC. soD. although
15. My brother gets up early and ____ breakfast.
A. have quickB. has a quickC. have a quickD. has quick a
16. ____ it take you to walk from your home to your office?
A. How many hours areB. How long does
C. How many time doesD. How long is
17. I went ____ my grandpa the whole day.
A. fishing withB. fishingC. to fish withD. fish with
18. Can you come to my house ____ the science report?
A. discussB. to talkC. to discussD. discuss about
19. When will you finish ____ the schoolwork?
A. writeB to writeC. writingD. wrote
20. Wang Ling thinks chicken is ____ nicer than beef.
A. moreB. veryC. soD. a little
21. Sometimes the bus is ____ crowded than the subway.
A. a lotB. a littleC. muchD. much more
22. Mrs. Kong planned ____ her vacation in the beautiful countryside.
A. spentB. spendingC. to spendD. spends
23. Mary decided to go to work on time (按时), ____ she was ill.
A. thoughB. soC. or D. because
24. ——How often do you eat at KFC(肯德基)?
——____.
A. TwiceB. MostC. NeverD. Three times
25. ——How about ____ to see the Subway Station this afternoon?
——That’s a good idea.
A. to go B. goC. goesD. going
Ⅱ.完形填空
Once a rich woman invited Martin Brown, a famous singer, to sing for her friends. But she __1__ him to have dinner with them. She told him to eat __2__ the servants.
After the meal Martin stood up and said to the servants, “Now, my good friends, I __3__ for you.” He sang several songs and the servants were quite __4__.
Then the rich woman asked __5__ to come to the sitting-room. “We are waiting for your songs. __6__ you ready?” the woman asked.
“I am sorry,” Martin said. “I have sung __7__. I usually __8__ once in one evening, and I can’t sing __9__.
And with a polite “__10__”, he left the rich woman’s house.
1. A. doesn’t inviteB. don’t invite
C. didn’t inviteD. haven’t invite
2. A. withB. forC. atD. in
3. A. sangB. will singC. singD. was singing
4. A. sadB. boredC. excitingD. happy
5. A. the servantB. the friendC. the womanD. the singer
6. A. WereB. IsC. AreD. Be
7. A. everB. alreadyC. neverD. yet
8. A. singsB. will singC. singD. sang
9. A. oneB. twoC. onceD. twice
10. A. Good nightB. Good morning
C. Good afternoonD. Good day
Ⅲ.阅读理解
(A)
Is the Servant Clever or Foolish?
This is an old story. It was first told long ago. A rich man wanted to make a journey to another town. He was a businessman. He wanted to take things to sell. He also wanted to take some gold to buy some things. He decided to take ten servants with him. They would carry the things to sell and the food to eat on the journey.
He was a kind man. He said to one of his servants, “You are the smallest, the thinnest and the weakest of all my servants. You can not carry a heavy load. You may choose the lightest load to carry.”
The servant thanked his master. He pointed to the biggest load. This was bread for them to eat on the journey.
“You are foolish,” said his master. “That is the biggest and heaviest load.” But the servant lifted up the load cheerfully and the journey began. They walked for four hours. Then they stopped for a rest. They all ate some of the bread. Then there was less bread for the servant to carry. The servant’s load grew smaller and lighter every day. At the end of the journey, the smallest servant had nothing to carry.
1. The rich man wanted to sell things and ____.
A. buy some goldB. buy some gold with the money
C. buy some things with the goldD. sell some gold
2. Before the journey began, the rich man said something to ____.
A. a businessmanB. one of his servants
C. the servantsD. some servants
3. The weakest servant ____.
A. asked for his master’s advice
B. followed the master’s advice
C. refused to accept the master’s advice
D. took the advice another servant gave him
4. It took them ____.
A. less than four hours to finish the journey
B. some days to finish the journey
C. no more than four hours to finish the journey
D. only four hours to finish the journey
5. The smallest servant was very ____.
A. cleverB. foolishC. honestD. kind
(B)
Now TV programs play an important part in our daily life. We can get a lot of knowledge and a lot of fun from it. Today is Saturday. The following are some TV programs and different channels today. Now read these TV programs and try to find some information for you and your family members.
汪晨晨
一、试题分析
1、试题结构与分值
本次试卷有两大题型(客观题和主观题),即单项选择、完型填空、阅读理解、按要求改写句子、用所给词的正确形式填空、补全对话和书面表达,整卷满分为120分,其中客观题55分,主观题65分。教材中所出现的重要语法项目在不同的试题中均得到了考查。对所有采分点的设题均为教材中所要求掌握的内容,要求学生动笔写的内容全部控制在教材要求掌握的范围内。
2、命题特点及导向
命题力争使试卷中的不同试题具有灵活性、趣味性、教育性、指导性,对今后的八年级英语教学有一定的导向性。
(一)单项选择。通过对这次单项选择试题的分析,可以发现,单项选择题依然保持传统的单纯语法和词汇知识考查。该部分试题保持了所考查的知识,覆盖面广。(二)完形填空。完形填空取材的素材,上下文逻辑关系清楚,试题针对事情的发展设空,考生只要理解事情的情节和脉络,就可以顺利作答。(三)阅读理解。阅读理解部分是试卷中分值最大一题,所选的阅读文章题材多样化,其中A和B篇是有关保持健康,C篇是科普篇,它要求考生阅读理解准确率高、阅读速度快。主要考察学生对阅读材料的分析理解能力、推理判断能力和概括归纳能力。解答题目既要理解文章各句的字面意思,又要注意理解文章中字里行间的言外之意,以发现作者要表达的真实意图。(四)按要求改写句子。学生对课本掌握不够熟悉﹐所以造成一部分同学失分很严重。(五)选择单词并用其正确形式补全短文。此题失分最多,很多学生不会,少部分会写词但没按正确的时态写出来,同时造成了分的损失。(六)补全对话。补全对话是一到综合性的交际英语,选择性还好。自己补全很多同学都不会。(七)书面表达。本期的书面表达在一定程度上方便了学生的写作,试题难度不大,但要想写出一定水平,得到较高的分数,仍有一定的难度。考生在书面表达中所反映的问题主要有:(1)基础不扎实,表达不妥当。主要表现在:语序混乱、语法结构错误、基本句型没掌握、单词拼写错误、时态错误等,还有的考生只写出了几个单词,这些错误都导致语言表达不流畅或产生歧义。(2)答题不规范,卷面不整洁.
二、今后的教学思路
1、认真钻研教材,在教案设计上下足工夫,努力提高课堂效率。平时引导学生注重基础知识的积累巩固。
2、加强对学生能力的培养。如:通过跟录音读单词、课文来提高学生的朗读水平和听力水平。也可利用早读时间来加强听力能力的训练。课后需加强课外阅读的输入量,阅读材料的选择应难度适中,从而提高阅读水平。另外,要重视学生书面表达的训练,在要求学生写作时,要求不能过高,应按照循序渐进的原则,加强写作技巧的指导来逐步提高写作能力。
试题概述:
从卷面看,大致可分为三大类:
第一类的基础知识:通过听力、单选、填词、补全对话的类型;
第二类是综合应用:主要是完形填空及阅读理解;
第三类是书面表达:介绍新学年的计划和想法(考点为一般将来时态)。
试卷分析:
第一部分,听力部分
听力部分学生失分较少。
第二部分:词汇与语法(第四题单项选择,第七题词汇)
1.词汇:此部分大多数学生答得较好,有少部分学生单词掌握得不够 好,有个别拼写错误。
2.单项选择是一种常规题型,通过对单项选择试题的分析,可以发现,单项选择题已经由传统的单纯考查语法知识逐渐向英语实际应用能力的方向发展,体现了英语的交际功能。考查重点也由集中到分散,考查的知识点也多,但难度不大。题干设计简洁,情景清楚,考点不偏不怪,但考查范围广。语法知识遵循新课标,有助于引导学生不要花大量的时间抠语法知识,而将更多的精力放在语言能力的培养上。
第三部分:语言交际
此题的题型比以往的难度降低,绝大多数学生答得相对较好。
本题设计灵活,贴近现实生活,涉及交际知识点众多,是一个很好的综合语言交际能力的测试。
第四部分:语篇理解
阅读部分所选的阅读文章题材多样化,主要考查学生对阅读材料的分析理解、推理判断和概括能力。解题既要理解文章各句的字面意思,又要注意理解字里行间的言外之意,以发现作者要表达的真实意图。
该大题在整篇考卷中得分率相对最低。失误原因是对于常规用语掌握的熟练程度还不够,基本功不扎实,知识掌握不到位。
第五部分:书面表达
此题实用性较强,试题要求贴近生活,学生确实能想象合理,计划条理清晰,完全能写出学生的真实计划与安排。在熟练掌握本时态用法及动词短语的基础上得到较高分数,就水到渠成。
学生在书面表达中所反映的问题主要有:
听力部分(20分)
1. 根据所提问题,选择正确答案。(5%)()1.A.I’m much better, thank you.B.I hurt my left leg yesterday.C.I went to see the doctor yesterday.D.I’m fine, thank you.And you?()2.A.I like it very much.B.No.The football is under the bed.C.It’s a good game.D.That’s a good idea.()3.A.It’s not far.You may walk there.B.It’s about ten minutes’ walk.C.It’s on the third floor.D.The teacher isn’t in the office.()4.A.They need a map of China.B.They can’t find the way to the station.C.They want to buy a map.D.They found it on the way to the station.()5.A.Buy a new bike.B.Look carefully first.C.Go and ask a policeman.D.Find your way first.2. 根据对话及问题,选择正确答案。(5%)()6.A.Raining heavily.B.Raining, but not heavily.C.Snowing heavily.D.Snowing, but not heavily.()7.A.11:15 B.11:05 C.10:11 D.10:05()8.A.Because there was no time.B.Because they bought too many things.C.Because they didn’t like to visit there.D.Because they didn’t know the way.()9.A.He wants to be a doctor.B.He wants to be a soldier.C.He wants to be a teacher.D.He has no idea.()10.A.At the school.B.In the library.C.In the shop.D.In the factory.3. 根据短文,选择正确答案。(5%)()11.Mrs Turner went ______________ one day.A.to her office B.to work C.to ask the doctor some questions.D.to see the doctor()12.The doctor didn’t know Mrs Turner____________.A.because he didn’t like Mrs Turner B.because he was young C.because he came here not long ago D.because Mrs Turner was new
()13.The doctor’s last question was about__________.A.Mrs Turner’s age B.Mrs Turner’s birthday C.Mrs Turner’s husband D.Mrs Turner’s family()14.Mr Turner was __________.A.fifty B.fifty-two C.fifty-eight D.sixty()15.Mrs Turner was_________.A.fifty B.fifty-two C.fifty-eight D.sixty 4. 根据所听内容,填入所缺单词。(5%)Bob was a gardener and he had no work for a few 1.One day, he went out to look for a job.While he was 2 in the street, he saw a poster at the gate of the 3.It said that they needed to hire(雇)a man who could 4 flowers and trees well.Bob was so 5 that he went straight to answer it.There Bob was 6 to go back home and bring his old work clothes with him.And so Bob did.The boss 7 at his work clothes carefully and then decided to let Bob have the job.Bob asked the boss whether his work clothes were so 8.The boss answered with a 9 , “Oh, your work clothes are all with patches(补丁)on the knees.I have hired two men recently(最近).They had work clothes with patches on the buttocks(臀部).They were too 10.”
笔试部分(80分)一.单词辨音。(5%)
1.A.sandwich B.chips C.rich D.change 2.A.because B.autumn C.daughter D.taught 3.A.fall B.already C.salt D.also
4.A.form B.morning C.forest D.north 5.A.station B.question C.operation D.relation 6.A.reached B.wanted C.laughed D.worked 7.A.during B.further C.nurse D.return 8.A.worry B.sorry C.orange D.borrow
9.A.write B.answer C.wife D.wrong 10.A.enough B.high C.through D.eight 二.单项选择。(10%)
11._____ a warm spring morning, they arrived in London.A.On B.In C.At D.By 12.If you like beef, please have _____ you can.A.so much as B.much as C.as many as D.as much as
13.She didn’t think she had _____ more pears _____ Rose.A.too, as B.so, as C.many, than D.much , than 14.Read the story and ______ the answer ______ the question.A.find, of B.find, to C.find out, of D.find out, to 15.She began to play the piano last year.______.A.So I did.B.I did so.C.So was I.D.So did I.16.Please ______ the light.It’s too dark.A.turn off B.open C.don’t turn on D.turn on
17.I came quite early, so I was at the ______ of the queue.A.back B.middle C.head D.line 18.Whose parent is ill ______ ? A.in the hospital B.in hospital C.at hospital D.at the hospital
19.The old woman looks worried.She is ______ something.A.looking at B.finding C.waiting for D.looking for 20.______ weather we have today!
A.What a fine B.What fine C.How fine D.How fine a 21.What ______ you do this Sunday if it ______?
A.do…will rain B.will…rain C.do…rains D.will…rains 22.Don’t ______ his mistake, you’d better help him.A.laugh B.laugh to C.laugh at D.laugh with
23.I met a friend of mine _____ I was walking in the park.A.before B.after C.when D.if 24.Do you often help your mother ______?
A.with clean the house B.cleaning the house C.to cleaning the house D.clean the house 25.You ______ eat ______ food if you want to be thinner.A.must to…less B.have to…less C.must to…a little D.had to…little
26.The doctor looked ______ the old man ______.A.at…care B.over…careful C.over…carefully D.up…carefully
27.I won’t go to the cinema.Please ask Mary to go _____.A.instead of B.instead C.also D.for 28.Li Lei is a good student.He always finishes his homework _____.A.by him B.himself C.yourself D.itself
29.There are more than ______ in our school.A.two hundreds teachers B.two hundred teachers C.two hundreds teacher D.two hundred of teachers
30.In those days, few people liked taking a bus, _____?
A.didn’t they B.did they C.don’t they D.were they
三. 完形填空。(10%)
I was riding my motorbike along a country road near Chilton on the evening of February 15.I 31 it was about 9:30.It was 32 and I couldn’t see things clearly.So I was driving very 33 , but the road was bad and suddenly my bike 34 a stone, and before I could stop my bike, I was already 35 on the ground.My whole 36 hurt, especially(特别)my left arm.I knew I was bleeding(流血), and I 37 get up.Luckily I was 38 by a policeman.He made a telephone call and I was taken to the 39.There I was examined.I had a broken arm and lots of cuts.My arm was put in a cast(石膏绷带)and my cuts were 40 and bandaged(包扎).31.A.told B.said C.guess D.thought 32.A.dark B.far C.long D.later
33.A.fast B.well C.carefully D.carelessly 34.A.kicked B.hit C.beat D.touched 35.A.standing B.sleeping C.waiting D.lying(躺)
36.A.mind B.body C.head D.arm
37.A.couldn’t B.didn’t C.wouldn’t D.might not
38.A.caught B.held C.led D.found 39.A.police station B.village C.doctor D.hospital
40.A.stopped B.repaired C.served D.cleaned
四。阅读理解。(15%)A
A young man once went into town and bought himself a pair of trousers.When he got home, he went upstairs to his bedroom and put them on.He found that they were about two inches too long.He went downstairs to the kitchen.His mother and two sisters were washing up the tea-things there.“The new trousers are too long,” he said.“They need shortening by about two inches.Could one of you do it for me, please?” His mother and sister were busy and none of them said anything.But as soon as his mother had finished washing up, she went quietly upstairs to her son’s bedroom and shortened the trousers by two inches.She came downstairs without saying anything to her daughters.Later on, after supper, the elder sister remembered her brother’s trousers.She was a kind-hearted girl, so she went quietly upstairs without saying anything to anyone, and shortened the trousers by two inches.The younger sister went to the cinema, but when she came home she, too, remembered her brother’s trousers.So she ran upstairs and did as her mother and sister had done.You can imagine the look on the young man’s face when he put the trousers on the next morning.41.The young man’s trousers were ______ for him at first.A.a bit too long B.very good C.not too long D.too short
42.The young man’s mother and sisters didn’t answer because they were busy ______ in the kitchen.A.cooking B.making tea C.washing clothes
D.washing cups, glasses and so on
43.His elder sister shortened the trousers ______.A.in the evening B.after lunch
C.as soon as she had finished the washing D.after she came back from the cinema
44.The next morning the young man found that the trousers were ______ inches too short for him.A.two B.four C.six D.eight
45.We can imagine that when the young man put the trousers on the next morning, he would feel A.happy B.surprising C.surprised D.thankful B
When tea and coffee were first introduced to Europe in the 18th century, people had different ideas about their use.Some said that tea and coffee were harmful to humans and they could cause people to die.In Sweden(瑞典), King Gustaf Ⅲ decided to find out whether or not this was true.It happened that there were two brothers in prison at that time.They were twins and were almost exactly alike in every way.They had both been sentenced to death(判处死刑).The King decided to let them live if one of the men agreed to drink several cups of tea each day and the other several cups of coffee.Both brothers lived many years without problems of any kind.At last, the brother who had drunk tea every day died at the age of 83, the other died a few years later.Because of the experiment, tea and coffee got accepted(接受)and became popular as drink in Sweden, and it is one of the many countries of the world where much tea and coffee is drunk today.46.Tea and coffee were first introduced to Europe in ______.A.the eighteenth century B.the eighteen century C.eighteenth centuries D.eighteen centuries 47.King Gustaf Ⅲ decided to find out ______.A.if(是否)tea and coffee were harmful to people B.if the twin brothers should be sentenced to death
C.if tea and coffee did harm to people’s health and caused them to die D.whether tea and coffee were useful or not 48.The King decided to let the brothers live ______.A.if they wanted to obey his rules
B.if they agreed to drink tea and coffee every day
C.if one of them drink several cups of tea each day while the other had several cups of coffee
D.if they agreed to have several cups of tea every day 49.The brother who had drunk tea every day lived ______.A.until he was over 83 B.until he was 83
C.until the other had been dead for several years D.until he had drunk tea for a few years 50.Today the Swedish drink ______.A.much more coffee than tea B.much tea and coffee C.little tea and coffee D.much tea but little coffee C
Soon it would be the holidays.But before that, there were the end of year exams.All the students had been working hard for some time.If they didn’t pass, they would have to retake the exams in September.There were usually a few who failed, but Kate decided not to be one of them.She had worked hard all day, but just before the exams she was working so hard that her sister was worried about her.She was staying up too late.The night before the first exam, Barbala insisted(坚持)that she should have an early night and take a sleeping pill.She promised(许诺)to wake her in the morning.As she was falling asleep, Kate was worried in case(万一)she over-slept.Her mind kept jumping from subject to subject.At last, with the help of the pill, she fell asleep.In no time at all, she was sitting in the examination hall, looking at the paper.She couldn’t answer any of the questions.Everyone round her was writing pages and pages.However hard she thought, she couldn’t find anything to write about.She kept looking at her watch.Time was running out.There was only one hour left.She started one question, wrote two sentences, gave up and tried another one.With only half an hour left she wrote another two sentences.By this time she was so worried that she started crying.Her whole body shook(摇晃,震颤).It shook so much that it woke her up.She was still in bed and it had all been a terrible dream.A minute later, Barbala called her name.51.Which of the following is true?
A.All the students were usually successful in their exams.B.Most of the students usually passed the year exams.C.Only some of the students could pass the end of year exams.D.None of the students would take the exams again in September.52.When you prepare for an exam,________ A.you go over your lessons.B.You read new books.C.You take the exam again and again.D.You look through the exam.53.Kate worked very hard before the exams for ______ A.she was very poor at her lessons.B.she decided to be the best one in her class.C.she didn’t work hard all year.D.she didn’t want to fail in them.54.Why did Barbala insist that Kate should take a sleeping pill? A.Because she thought Kate should oversleep before the first exam.B.Because Kate was so worried about her exams that she couldn’t go to sleep at all.C.Because Barbala hoped her sister would have a good sleep before the first exam.D.Because she had promised to wake her up the next morning.55.Kate dreamed a terrible dream simply because ______ A.she had taken a sleeping pill.B.she was too worried about her exams.C.her sister had forgotten to wake her up.D.she did not pass the exams.五。单词拼写。(5%)
56.q ______ n.a line of people, cars waiting to move to get on a vehicle, or go into a building
57.u ______ v.to know or get the meaning of(something)58.c ______ adj.funny;causing people to laugh 59.i ______ n.a piece of land surrounded by water 60.F ______ n.the second month of the year
61.f ______ n.popular way of dressing or behaving at a certain time 62.j ______ n.trousers made of strong cotton cloth(denim)63.s ______ adj.covered with small round marks 64.s ______ adj.unhappy 65.p ______ n.meat from pigs 六.介、副词填空。(5%)
66.There may be many snakes _______ the island.67.Don’t tell Jim about it.It’s only _______ you and me.68.Kate fell _______ the tree and hurt herself.69.Mr.Smith often goes _______ a ride before breakfast.70.There is something new _______ today’s newspaper.71.Mum, will you please look _______ my homework? 72.They went there by bus instead _______ on foot.73.Japanese is quite different _______ English.74.Would you tell Bruce to ring me ______ if you see him? 75.He will wait for me _______ the bus stop.七.完成句子。(10%)
1.这机器太重了,我们得每十分钟休息一次。
The 76 is too heavy.We 77 78 79 80 81 minutes.2.五年前我不会说英语。
I 82 83 English two years ago.3.我们必须每天都运动,这对我们的健康有好处。
We 84 take more 85 every day.It’s good for our 86.4.汤姆不会再犯这样的错误了。
Tom will 87 88 make such a mistake.5.我会为我所说的话向他道歉。
I will 89 90 91 for what I 92.6.那个和刘老师谈话的圆脸女孩是我们的班长。
The 93 girl 94 95 Miss Liu is our monitor.八.用所给词的适当形式填空。(10%)
1.“ Help 96(you)to some fish, please.” her friend said to her.2.That black sweater is 97(beautiful)of all.3.A few American 98(visit)will come to Beijing next Saturday afternoon.4.Mr.Wang 99(teach)maths in the school a few years ago.5.Keep quiet, please.The scientist 100(give)a talk to the students of Grade Three in the meeting-room now.6.The maths problems are very difficult.We can’t work them out all by 101(we).7.I 102(write)to my uncle the day before yesterday.I 103(write)another one next month.8.Mrs.Black stopped 104(buy)some vegetables on his way home.9.I am looking forward to 105(hear)from my pen pal---Maggie.九。短文改错。(10%)(每行都有一处错误)
A busy mother asked his young son to take 106.______ his baby sister out into the gardon 107.______ and look for her for half an hour.108.______ The boy takes the baby out, and they were playing 109.______ quite happy.Suddenly(突然地)the mother heard the baby 110.______
began to cry, so she shouted to her son, “Billy, 111.______ what’s the wrong with Susan? Why is she crying?” 112.______ “Because she wants my marbles(弹子),” answered Billy.“Well, let her play with a little of them if it 113.______ can stop her cry,” said the mother.114.______ “But she wants to keep them!” answered Billy.“No, she doesn’t!” the mother said.“She is only
a baby.She’s so young to know anything like that.” 115.______ “But I know she wants to keep them,” answered Billy.“She has already swallowed two of them!”
参考答案
一.根据所提问题,选择正确答案。(5%)
1.A 2.D 3.C 4.B 5.B 二.根据对话及问题,选择正确答案。(5%)
6.D 7.A 8.A 9.C 10.B 三.根据短文,选择正确答案。(5%)
11.D 12.C 13.A 14.D 15.B
四.根据所听内容,填入所缺单词。(5%)
1.months 2.walking 3.restaurant 4.grow 5.pleased
6.told 7.looked 8.dirty 9.smile 10.lazy
一.单词辨音。(5%)
1.A 2.A 3.A 4.C 5.B 6.B 7.A 8.A 9.C 10.A
二.单项选择。(10%)
11.A 12.D 13.C 14.D 15.D 16.D 17.C 18.B 19.D 20.B
21.D 22.C 23.C 24.D 25.B 26.C 27.B 28.B 29.B 30.B
三.完形填空。(10%)
31.D 32.A 33.C 34.B 35.D 36.B 37.A 38.D 39.D 40.D
四.阅读理解。(15%)
41.A 42.D 43.A 44.B 45.C 46.A 47.C 48.C 49.B 50.B
51.B 52.A 53.D 54.C 55.B 五.单词拼写。(5%)
56.queue 57.understand 58.comic 59.island 60.February
61.fashion 62.jeans 63.spotted 64.sad 65.pork 六.介、副词填空。(5%)
66.on 67.between 68.off / from 69.for 70.in
71.over 72.of 73.from 74.up 75.at
七.完成句子。(10%)
76.machine 77.have 78.to 79.rest 80.every
81.ten 82.couldn’t 83.speak 84.must 85.exercise
86.health 87.no 88.longer 89.apologise 90.to 91.him 92.said 93.round-faced 94.talking 95.with
八.用所给词的适当形式填空。(10%)
96.yourself 97.the most beautiful 98.visitors 99.taught 100.is giving
101.ourselves 102.wrote 103.will write 104.to buy 105.hearing
106.his---her 107.gardon--garden 108.for---after 109.takes---took 110.happy---happily
虽然三菱手机由于市场份额小,产量一直不高,退市不会产生太大的震动,但是对于在华的日系品牌来说却是不得不回避的尴尬话题。
事件回放:
在东芝和松下先后退出中国手机市场后,三菱也成了中国手机市场鏖战的牺牲品。据悉,三菱已经停止了在华G S M手机的生产和研发。近期内,三菱数源在北京、上海、广州办事处的市场销售部门都会大幅削减。
亏损严重是导致三菱撤资中国的一个重要原因。中国三菱负责人承认,由于公司亏损严重被迫进行结构性调整,因此暂时退出中国市场。
实际上,有关三菱手机将退出中国市场的传闻已经在业界流传很久了。一个明显的表现就是三菱手机销售不理想。虽然去年的三菱M800、M900市场表现不差,但整体市场份额已跌出前20名。
直至2月24日,三菱数源移动通信有限公司董事会才突然决定,中止三菱GSM手机在中国内地市场的生产研发,而此时的三菱手机在中国市场已亏得很厉害。
作为半路出家的手机厂商,三菱无论在通讯系统或是终端上都不占优势,按照正常的商业化运作来看,不赚钱就撤退,也是明智的选择。
麦当劳遭遇安全“多米诺”
辩解不是处理危机的好办法。作为跨国公司应当自觉承担社会责任。
事件回放:
一直以快乐形象示人的“麦当劳叔叔”,现在笑起来可能就没有那么轻松了。接连在食品安全问题上被人抓住“小辫”,无论如何,麦当劳也没有办法沉静下来。
继麦当劳薯条受到“含有危害人体的反式脂肪酸”的质疑后,麦当劳薯条又被国内媒体指责“含有过敏性成分”。麦当劳(中国)有限公司声明称,麦当劳在中国供应的薯条采用的是100%的优质夏波蒂土豆,并用棕榈油烹饪,不含添加剂、小麦、乳制品和反式脂肪酸。麦当劳遵照美国食品药品监督管理局新的食品标签规定,标示有关产品的过敏成分列表,其中炸薯条的成分栏里加入了“含有小麦、牛奶和麸质成分”。
实际上,消费者并没有从中获取准确的信息。面对各种质疑,麦当劳将原因归于“媒体炒作”,认为是国内的一些媒体就麦当劳薯条刊登了一些与事实有出入的报道。其中很多报道是转载了首先出现在一些国际媒体上的文章。而这些来自国际媒体的报道中提到的问题和声明大部分并不适用于麦当劳中国公司的情况。
在整个事件的处理当中,消费者似乎很难摸清事件的真相。而对于薯条本身到底有怎样的危害与影响,消费者依旧没有一个明确的认知。
据了解,麦当劳曾经尝试采用低脂肪生产流程,可至今还没有实施。上海市食品药品监督管理局有关人士表示,麦当劳应该拿出足够的证据向中国消费者表明,其中国产品不像公司说的那样,存在危害人体的物质。
特摄龙拖累社邦
正是不粘锅这个普普通通的厨房用品,把声名显赫的美国杜邦公司拖入了一场严重的“环保危机”当中。
事件回放:
来自新华社的消息称,美国环保局下属的科学顾问委员会近日得出一致结论:生产特福龙等品牌不粘和防锈产品的关键化工原料PFOA(全氟辛酸)“对人类很可能致癌”。这使已离我们渐渐远去的一年半前的“特福龙事件”再次掀起波澜。
中国杜邦有限公司公共事务经理向记者解释:这只是美国环保局委托的一个专家组得出的结果,并不是美国环保局的最后结论,且目前尚无涂料致癌案例,他们只是同意美国环保局“提示性致癌”的说法。
事件发生3个月后,国家质检总局正式公布了对使用美国杜邦公司特福龙材料不粘锅的调查结果。经查,国内市场上流通的美国杜邦不粘锅并无PFOA(全氟辛酸,据美国研究表明,该物质能致癌)残留,终于使有关“特福龙事件”的纷争暂告一段落。但是杜邦公司在“特福龙事件”的危机公关处理上,不仅输掉了自己的利益,也拖累了下游制造企业。本来以“使用美国杜邦特福龙技术”为卖头的企业反而首当其冲,主要生产企业库存积压金额超过1亿元。零售企业也苦不堪言,中国消费者“宁可信其有,不可信其无”,纷纷转向其他材质的不粘锅。
阿迪达斯运动鞋品牌傲慢
跨国公司应当学会尊重与欣赏其他民族的文化,承认世界文化的多样性与平等性原则。
事件回放:
4月1日,世界著名运动品制造商阿迪达斯推出一款“限量珍藏版”形式出售的运动鞋1000双,每双售价250美元。但一经推出,立即在美国华人社区和世界上其他华人生活的地区掀起轩然大波。碗盖发型、歪眼、朝天鼻和大板牙一个明显被丑化的华人漫画形象赫然印在该款运动鞋的鞋舌上,鞋后帮上还印着一个“Fong”字,即中文“冯”。
美国、新加坡和中国香港等地区媒体都报道了此事,引起华人强烈不满,纷纷对阿迪达斯这种品牌形象扩张提出批评,指责该公司的品牌创意丑化了华人,涉嫌种族歧视。
美国华人社区有关人士指出,这一漫画形象曾在过去辱华的卡通中出现过,现在居然出现在全球知名运动鞋制造商的产品上,这是非常悲哀、令人不安的事情。
一些华人组织认为,把一个华人面孔印在穿在脚上的运动鞋上,已经失去了体育运动的本来意义,有丑化华人之嫌。
面对铺天盖地的批评和抨击,阿迪达斯随后发表了一份公开声明,该公司对于任何个人和团体没有冒犯的意图,公司只是欣赏创作者“所有的自我表述”。阿迪达斯还辩解说,该款运动鞋造成误解是“不幸的巧合”,并表示阿迪达斯是多元文化的机构,侵犯任何个人或团体绝非阿迪达斯本意。
专家认为,这样的解释不能免除阿迪达斯身为国际品牌对全球消费者的责任,该公司以“无知”做理由是非常不恰当的。
博士伦中国屈服
迫于铺天盖地的新闻舆论、消费者和中国官方的压力,博士伦润明护理液在中国拒不停售的“坚冰”终于融化。
事件回放:
5月11日,中国官方出手,曾被博士伦公司声称绝对没问题的内地产博士伦润明水凝护理液被国家药监局叫停。官方在通报中指出,该公司的国产润明水凝护理液产品自2005年6月获准上市,一直在市场上销售,考虑到润明水凝护理液国产和进口为同一品种,为了更好地保护消费者利益,北京博士伦眼镜护理产品有限公司己暂停销售国产润明水凝护理液;市场上已经销售的国产润明水凝护理液,可以向该公司换货。
事情起因于2月17日新加坡卫生科学局公布的一份编号为AOI/06的报告。报告称,自2005年5月以来,在新加坡全国眼科中心就诊的病人中,有
19位病人受到镰刀菌类引起的真菌角膜感染,其中18人曾使用过博士伦公司生产的多功能隐形眼镜护理液。一些病人的眼睛受到真菌感染后,最佳矫正视力受到了严重损害。3名病人不得不紧急实施角膜移植手术。
富士康面临品牌危机扩大
尽管舆论中也不乏为富士康辩护的声音,而从总体来看,对富士康的谴责和反对占据了舆论的主流,为其辩解的声音只属于支流甚至末流。这恰好也印证了一个道理:群众的眼睛是雪亮的。
事件回放:
伴随着《第一财经日报》与富士康公司达成的一纸联合声明,整个中国舆论的事件似乎尘埃落定。而引得舆论或瞩目或侧目的富士康似乎也名声大噪,在那些只追求知名度而不要美誉度的企业看来,富士康的举动也许是一个值得效法的榜样。
透过矛盾双方你来我往的冲突和交锋,我们可以发现整个矛盾的根源点在于究竟富士康的工厂是否真的存在“超时加班”问题?如果真的存在,那么它所谓的名誉损失只是自作自受的结果,媒体只是将其所作所为公之于众而已。不能把名誉损失的责任归咎于媒体这一社会公器头上。
贯穿整个事件,人们所看到的只有富士康面对媒体以及记者所表现出来的最初的霸气、中间的愚蠢和最后的胆怯;从开始向记者个人的索赔3000万元到中间的索赔l元并追加《第一财经日报》为被告乃至最后的和解,人们不难看出富士康的步步退让。于是,一个很可能符合事实的猜测是最终的。和解极有可能也是富士康主动提出的,这应该是整个事件过程中富士康惟一正确的地方。
肯德基换标强化品牌亲和力
肯德基标识自从1952年正式面世以来,历经5代变革。据称,11月14日的全球更换新标识是为了与时俱进,不断给消费者以视觉上的新鲜感和冲击力。
事件回放:
眼下,肯德基的中国本土策略正执行得如火如荼。为了配合换标行动,肯德基的新品牌广告也同时开始在中央电视台和各大卫视台投放。
业内人士分析,这条内容是“一个男青年通过搜索引擎在一家肯德基餐厅找到自己女朋友”的新广告的出现,是肯德基“立足中国,融入生活”理念的进一步深化。
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