新概念英语二测试题（精选8篇）
一、根据括号内所给的汉语提示写出相应的英语单词，并注意运用其正确形式。(每空1分，共20分)1.Last night I went to the _____________(剧院)with a good friend.2.Can you _____________(重复)it? I didn’t hear you clearly just now.3.He made a big _____________(决定)on that day.4.He says he has been _____________(在国外)before.5.A _____________(鸽子)is a type of bird that can send messages.6.There is always a _____________(乞丐)in front of my house.7.The boy _____________(偷)a wallet but later her was caught by the policeman.8.The old man bought a _____________(木头的)bed in that shop.9.He wanted to help me with my work, but I _____________（拒绝）.10.These old windows were _____________(损坏)by the heavy rain.11.To my _____________(惊奇), he gave up the English competition.12.We have a new _____________(邻居)whose name is Robert.13.This problem is very _____________(困难的)for me.14.On way home yesterday, a man gave me a _____________(搭便车).15.He works at a bank and gets a good _____________(工资).16.You’d better_____________（服从）the boss of your company.17.She is fond of _____________(鲜艳的)colors, such as red, orange and yellow.18.Do you pay the _____________(店主)extra money for the water? 19.He _____________(匆忙)to the station so as to catch the early bus.20.Playing computer games is a _____________(浪费)of time.二、单项选择题。（每题1分，共20分）
1.The young man couldn’t __________ the bad treatment（待遇）any longer.A.bear
B.carry
C.understand
D.wait 2.I didn’t finish my homework __________my brother came back home.A.since
B.because
C.until
D.after 3.Would you please __________some money __________me? I want to buy a new bag.A.borrow;to
B.lend;to
C.borrow;from
D.lend;from 4.Our school is in the__________ of the city.A.centre
B.side
C.inside
D.outside 5.What do you usually do in your __________ time? A.rest
B.empty
C.busy
D.spare 6.The clock__________ six when I opened the door.A.knocks
B.beats
C.was knocking
D.was beating 7.I have been expecting __________ a letter from my friend Tom these days.A.for
B./
C.to
D.with 8.Are you going to __________ the maths competition next week? A.be entered
B.enter into
C.enter for
D.entering 9.He will leave for Beijing __________April 4th and come back __________ June.A.in;on
B.on;on
C.in;in
D.on;in 10.This instrument has been __________ in the room for a long time.A.put
B.kept
C.carried
D.held 11.How much did you __________ the shopkeeper __________ all these things? A.ask;for
B.paid;for
C.asked;for
D.pay;for 12.– I failed in the exam.---I’m sorry to hear that.But good__________ next time.A.matter
B.try
C.wish
D.luck 13.He is ill today, but he goes to work as early__________.A.as usual
B.usually
C.as usually
D.usual 14.__________the father nor the son is interested in the film A.Neither
B.Both
C.Either
D.None 15.There is a __________ voice from the next room.I can’t hear clearly.A.loud
B.weak
C.strong
D.cold 16.If it __________tomorrow, I __________ to the zoo with my friends.A.won’t rain;will go
B.doesn’t rain;go;
C.won’t rain;go
D.doesn’t rain;will go 17.__________ I know, she is now working __________a secretary in a big firm.A.For;as
B.As;for
C.As;as
D.For;for 18.After I __________my breakfast, I went outside to play with my friends.A.had
B.have had
C.have
D.had had 19.You are not in good condition, so you__________as well take care of your health.A.can
B.may
C.must
D.need 20.I am only__________in__________on the beautiful and quiet beach.A.interesting;walking
B.interested;walk
C.interesting;walk
D.interested;walking
三、用括号中所给动词的正确形式填空。（每题2分，共20分）1.I usually _______________(get)up very early every day.2.I ______________(send)a postcard to my friend yesterday.3.I _______________(buy)a present for my mother last month.4.Tom is watching TV while Jane________________(do)her homework.5.My mother and I___________________(clean)our garden tomorrow.6.What ___________ you____________(do)this time yesterday? 7.We _______________(paint)the house before we moved in.8.You_______________(pass)the exam if you _____________(work)hard.9.Tom said he ________________(read)the book twice.10.She ________________(help)her mother with some house work at the moment.四、英汉互译（每题2分，共计40分）
听力部分 (第一节)
I.听句子, 选出句子中所包含的信息。 (共5小题, 每小题1分, 计5分)
() 1.A.program B.problem C.progress
() 2.A.AG5688 B.DJ4858 C.AJ5868
() 3.A.look for B.pay for C.wait for
() 4.A.He was out.B.I saw him just now.C.He was at home.
() 5.A.It’s better to read in the rain.
B.It’s better to read something on windy days.
C.You’d better stay at home on rainy days.
II.听句子, 选出该句的最佳答语。 (共5小题, 每小题1分, 计5分)
() 6.A.Two kilos, please.B.About 39 meters.C.For two weeks.
() 7.A.You can borrow the book from the library.B.Let me have a look.
C.Maybe you’re right.
() 8.A.Tell her to turn it on.B.Tell her to turn it up.C.Tell her to turn it down.
() 9.A.Good idea!B.What a beautiful park!C.How interesting!
() 10.A.I’m glad you like it.B.Oh, I like it too.C.Really?That’s good.
III.听对话和问题, 选择适当的选项。 (共5小题, 每小题1分, 计5分)
() 11.When did the meeting begin?
A.8:30.B.8:00.C.9:00.
() 12.Does the woman like her work?
A.No.She hates it.B.Yes.She likes it.C.No.She thinks it is tiring
() 13.How much will the man pay if he rents (租用) the room for two weeks?
A.$150.B.$300.C.$400.
() 14.Where are they talking?
() 15.Where did the woman spend her holiday?
IV.听语段、对话和问题, 选择正确答案。 (共10小题, 每小题1分, 计10分)
() 16.What happened to the man at the restaurant?
A.Waiters didn’t serve him until he waited for ten minutes.
B.He met some friendly waiters.
C.He couldn’t see any waiters.
() 17.What kind of restaurant did the man go to?
A.A Chinese restaurant.B.A fast-food restaurant.
C.A self-service restaurant.
() 18.With whom is the woman going to the cinema this evening?
A.She is going with Beatriz.B.She is going alone.
C.She is going with Xiaogang.
() 19.What is Beatriz like?
A.She doesn’t like watching fi lms.B.She is very quiet.
C.She likes talking.
() 20.How long has Mr.Guo been a taxi driver?
A.12 years.B.22 years.C.4 years.
() 21.What do we know from the passage?
A.Mr.Guo is friendly to his passengers.
B.Mr.Guo only takes fi lm and television stars in his car.
C.Mr.Guo can’t make enough money to support his family.
() 22.Which performance does Henry want to see?
A.5:00 p.m.B.8:30 p.m.C.4:00 p.m.
() 23.What kind of tickets did he order?
A.The cheapest.B.The most expensive.
C.Neither the cheapest nor the most expensive.
() 24.How much will he have to pay for the tickets?
A.4.50 pounds.B.11 pounds.C.9 pounds.
() 25.What time should he get his tickets?
A.Before 3:00 p.m.on Saturday.B.Before 3:00 p.m.on Sunday.
C.At 3:00 p.m.on Saturday.
笔试部分
V.单项选择 (共20小题, 每小题1分, 计20分)
选出可以填入空白处的最佳选项。
() 26.Mrs.Brown has________8-year-old daughter.
A.aB.anC.theD./
() 27.Do you know who teaches________chemistry this term?
A.themB.theirC.theirsD.they
() 28.John became a football coach in No.5 Middle School________the beginning of March
A.onB.byC.withD.at
() 29.She’ll become a doctor________time.
A.after a few year’s B.in a few years’
C.after a few years D.in a few year’s
() 30.—If you are free tonight, I’d like to invite you to a movie.
—That’s nice of you, but are you________?
A.richB.carefulC.seriousD.true
() 31.There________some rubbish on the fl oor.Would you please clean it?.
A.isB.areC.hasD.have
() 32.I________my homework when the light went out.
A.am doingB.was doingC.didD.have done
() 33.—Have you fi nished your composition yet?
—No, I’ll fi nish it in________ten minutes.
A.anotherB.otherC.moreD.less
() 34.________food you have cooked!
A.How a niceB.What a niceC.How niceD.What nice
() 35.We’ll have to wait________someone comes to help us.
A.ifB.forC.thoughD.until
() 36.As is known to all, ________attention you pay to your spelling, ________mistakes youwill make.
A.the more, the less B.the less, the fewer
C.the less, the more D.the more, the more
() 37.You________return the book now.You can keep it till next week if you like.
A.can’tB.mustn’tC.may notD.needn’t
() 38.I don’t know if he________.If he________, I’ll tell him the news.
A.will come, comesB.comes, comes
C.comes, will comeD.will come, will come
() 39.The thief________while climbing over the garden wall.
A.has caughtB.was caughtC.caughtD.being caught
() 40.—The light in the offi ce is still on.
—Oh, I forgot________.
A.turning it off B.turn it down C.to turn it off D.to turn it up
() 41.Do you still remember the chicken farm________we visited three months ago?
A.whileB.whenC.thatD.what
() 42.She never comes late, ________?
A.does sheB.doesn’t sheC.is itD.isn’t it
() 43.They are________busy studying________they can’t play football with us.
A.so, thatB.such, asC.very, thatD.such, that
() 44.Father read the newspaper, and________.
A.so I doB.so do IC.so I didD.so did I
() 45.Can you tell me________?
A.where she live B.where she lives
C.where does she live D.where did she live
VI.完形填空 (共10小题, 每小题1分, 计10分)
阅读下面短文, 掌握其大意, 然后从各小题所给的四个选项中选出最佳选项。
Are there UFOs or not?No one can give the right answer including scientists.46______there are UFOs, there must be 47______in them.
The early record that UFO appeared in the sky was in Nanjing in 1892.Thousands of people48______it.The bright thing could move quickly.It looked like a small sun.People 49______a it but it didn’t land.50______people were watching it, the 51______thing suddenly disappeared in the sky.All the people stood there in 52______.They didn’t know 53______.
Many people saw the UFO in Nanjing 54______January 1, 2006.Some people had 55______pictures.Wang Sichao, who is a scientist working in the astronomical observatory of Mount Zijin said, “The UFO appears in the sky every 5 to 10 years.”
() 46.A.What B.If C.Why D.Who
() 47.A.plants B.animals C.aliens D.water
() 48.A.saw B.looked C.heard D.listened
() 49.A.stopped B.laughed C.came D.shouted
() 50.A.Why B.While C.Where D.Which
() 51.A.boring B.dirty C.important D.strange
() 52.A.silence B.time C.danger D.order
() 53.A.how to do B.when to leave C.where it is D.what had happened
() 54.A.in B.on C.at D.to
() 55.A.taken B.bought C.found D.put
VII.阅读理解 (共15小题, 每小题2分, 计30分)
阅读A、B、C三篇材料, 然后从各小题所给的四个选项中选出最佳选项。
A
If you come from a poor family and couldn’t go to a good school, could one book change your life?It did for Srinivasa, a bright young Indian boy.When he was 15 years old, he found a book about math.It was a book with 6, 000 very diffi cult problems.While his friends played football on the road in front of his house, he worked out the answers to these problems.He answered them al by himself—without any help from anyone else.Then he thought of new problems and answered them too.Soon he was better at math than all of his teachers.
A year later, Srinivasa was invited to study at university, even though he was really too young However, he failed most of his exams.Why?Because he was only interested in math and didn’care enough about his other subjects.He wrote about his ideas and sent his work to magazines.A British mathematician read his work and started writing letters to him.Later, he invited Srinivasa to go to England to study and work.In England, people didn’t care whether he was good at other subjects or not.
By the time he was 30, Srinivasa, a poor boy who liked math better than playing football, had become one of the world’s most famous mathematicians.
() 56.Srinivasa was from________.
A.a large familyB.a rich familyC.a poor familyD.a small family
() 57.According to the passage, what changed his life?
A.A nice fi lm.B.A book about math.
C.A football match.D.An interesting magazine.
() 58.Who helped Srinivasa do the 6, 000 math problems when he was 15?
A.His classmates.B.Nobody.C.His parents.D.His teachers.
() 59.When he was a university student in India, he failed most of his exams because________
A.he was not good at mathB.he was not bright enough
C.the exams were too diffi cultD.he was only interested in math
() 60.The passage is mainly about________.
A.Srinivasa’s poor life
B.a helpful British mathematician
C.how Srinivasa became a famous mathematician
D.a useful math book
B
() 61.What does“20:45”mean?It means“________”.
A.twenty forty-fi ve in the evening B.eight forty-fi ve in the morning
C.a quarter past eight in the morning D.a quarter to nine in the evening
() 62.What is the fl ight number from Beijing to Abu Dhabi?
A.F002, F004 and F012.B.F002, F008 and F012.
C.F002, F008 and F018.D.F012, F016 and F022.
() 63.How long does it take to fl y from Beijing to Doha?
A.Ten hours.B.Nine hours and a half.
C.Seven and a half hours.D.Six hours and a quarter.
() 64.On what day can you fl y from Beijing to Dubai leaving and arriving in the morning?
A.Wednesday and Saturday.B.Friday.
C.Thursday and Sunday.D.Monday.
() 65.When is it possible for you to fl y from Beijing to Bahrain and then to Abu Dhabi on thesame day?
A.Monday and Friday.B.Monday and Wednesday.
C.Saturday and Sunday.D.Tuesday and Friday.
C
A bully is a person who enjoys hurting other people.A bully can hurt people with words or by hitting them.85%of children in the U.K.have been bullied (欺侮) at least once.
How can I tell if a person is a bully?
He or she will…
*try to fi nd your weak point—perhaps you are shy, nervous or easily made worried.
*make fun of you in front of your friends.
*borrow money then won’t pay you back.
What can I do if a bully bothers me?
*Tell the bully to leave you alone.
*Do not be afraid to ask other people for help, even though the bully tells you not to.
*Do not feel ashamed (羞愧) because you have been bullied.You have done nothing wrong!The bully should feel ashamed.
*Do not believe the bad things a bully says about you.
What should I do if I see a bully bothering someone?
*Help people who are being bullied, even though you don’t know them.
*Be a friend to people who are bullied.
*Tell a teacher if you see bullying.
*Tell bullies to stop.Sometimes bullies are afraid, too.
Why do some people become bullies?
Some bullies…
*have never learnt to think about other people’s feelings.
*don’t like themselves, so they are sad.They think they will be happy if they make another person sad.
*have been bullied themselves by other bullies.
Can bullies change?
*Yes!Bullies can change when they learn to think about other people’s feelings.
*Sometimes bullies must be punished (惩罚) before they understand.Sometimes, bullies jus need friends.
() 66.A bully often________.
A.likes himself very much B.borrows money but doesn’t return
C.helps people when they are in trouble D.thinks about other people’s feelings
() 67.If you see a bully bothering your friends, you should________.
A.leave them alone B.help your friend stop the bully
C.leave as soon as possible D.pretend that you are not looking
() 68.Which of the following is true?
A.Bullies enjoy helping others.
B.Many bullies need friends.
C.Bullies make all the people around them happy.
D.Bullies can never be punished.
() 69.The passage tells us something about bullies by asking and answering________questions
A.threeB.fourC.fi veD.six
() 70.What would be the best title for the passage?
A.Bullies Can Change B.World Without Bullying
C.Bullying Is Everywhere D.Dealing with Bullies
卷II (非选择题共35分)
听力部分 (第二节)
VIII.听短文, 填空。 (共5小题, 每小题1分, 计5分)
Information Sheet
71.Newton Hospital Radio has a__________________program at 4:00.
72.The hospital can hold__________________patients.
73.People can visit the patients__________________in the afternoon and from
7:00 to 8:00 in the evening.
74.At most__________________people can see a patient at the same time.
75.Patients can’t__________________in the wards (病房) .
笔试部分
IX.任务型阅读 (共5小题, 每小题2分, 计10分)
One day when Jack was walking in the park, he saw a woman he knew sitting on a bench (长椅) with a dog beside her.The dog was looking up at the woman.
Jack walked up to the woman and said, “Hello, Sue, how are you?May I sit and talk with you for a while?”
“Of course, please sit down, ”Sue said.
Jack sat down next to Sue on the bench, and they talked quietly together.
The dog continued to look up at Sue, as if waiting to be fed.
“That’s a nice dog, ”Jack said, pointing at the animal.
“Yes, he’s handsome.He’s a bit of a mixture, but that’s not a bad thing.He’s strong and healthy.”
“And hungry, ”Jack said.“He hasn’t taken his eyes off you.He thinks you’ve got some food for him.”
“That’s true, ”Sue said.“But I haven’t.”
The two friends laughed and then Jack said, “Does your dog bite?”
“No, ”Sue said.“He’s never bitten anyone.He’s always gentle.”
Hearing this, Jack decided to pet the dog.He put out his hand and touched the animal’s head Immediately it jumped up and bit him.
“Hey!”Jack shouted.“You said he didn’t bite.”
“No, I didn’t, ”Sue replied.“You asked me if my dog bit, and I said no.That’s not my dog My dog’s at home.”
根据短文内容, 回答下列各题。
76.Did Jack and Sue know each other before they met in the park?
_______________________________________________________________________________
77.Who did Jack think the dog belonged to?
_______________________________________________________________________________
78.What does the dog look like?
_______________________________________________________________________________
79.Is the dog really hungry?
_______________________________________________________________________________
80.Where is Sue’s dog?
_______________________________________________________________________________
X.词语运用 (共5小题, 每小题1分, 计5分)
根据下面句子的意思及所给的汉语提示, 写出空缺处单词、固定短语或固定搭配的正确形式。
81.His hobby is collecting train__________________ (票) .
82.These fl owers needs__________________ (浇水) .Fetch some water, please.83.The wind blew__________________ (大) last night.
84.Our car__________________ (出故障) on the way to the City Park.
85.The old man has__________________ (捐赠) all his money to charity.
XI.基础写作 (包括A、B两部分, A部分5分, B部分10分, 共计15分)
A) 连词成句 (共5小题, 每小题1分, 计5分)
将所给单词连成完整、正确的句子。 (单词不得重复使用, 标点已给出)
86.you, have, award, won, ever, an
______________________________________________________________________________?
87.you, how, keeping, is, important, healthy, to
______________________________________________________________________________?
88.others, try, fall, not, hard, to, behind
______________________________________________________________________________.
89.I, it, fi nd, learn, English, necessary, well, to
______________________________________________________________________________.
90.he, no, where, comes, knows, one, from
______________________________________________________________________________.
B) 书面表达 (计10分)
本周日你们班同学打算去Sandy Beach玩。请你以班长的身份通知同学们出游的注意事项。
提示:1.本周日早晨6:30在学校门口乘坐校车。
2.活动内容:钓鱼、游泳、冲浪、聚餐。
3.必备物品:太阳镜、太阳帽、泳衣、雨伞等。
要求:1.必须包含以上内容, 可适当发挥。
2.词数:60～80。
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Class Name Score
2009年中考英语模拟试题 (二) 选择题答题卡
1_____2_____3_____4_____5_____6_____7_____8_____9_____10_____
11_____12_____13_____14_____15_____16_____17_____18_____19_____20_____
21_____22_____23_____24_____25_____26_____27_____28_____29_____30_____
31_____32_____33_____34_____35_____36_____37_____38_____39_____40_____
41_____42_____43_____44_____45_____46_____47_____48_____49_____50_____
51_____52_____53_____54_____55_____56_____57_____58_____59_____60_____
61_____62_____63_____64_____65_____66_____67_____68_____69_____70_____
2009年中考英语模拟试题 (二)
听力部分 (第一节)
I.听句子, 选出句子中所包含的信息。
下面你将听到五个句子, 每个句子读两遍。请你听完句子的第二遍朗读后, 从各小题所给出的A、B、C三个选项中, 选出包含所听信息的选项。
1.We have a problem with the car—it won’t start.2.My new car number is AJ5868.3.If you lose the book, you will have to pay for it.4.I went to see him just now, but he wasn’t in.5.It’s better to do some reading at home on rainy days.
II.听句子, 选出该句的最佳答语。
下面你将听到五个句子, 每个句子读两遍。请你听完句子的第二遍朗读后, 从各小题所给出的A、B、C三个选项中, 选出该句的最佳答语。
6.How long is he staying?7.I can’t decide which book to buy.8.Don’t you think her radio is too loud?9.What about going to the park after supper?10.I don’t know how to thank you for such a beautiful sweater.
III.听对话和问题, 选择适当的选项。
下面你将听到五组对话和问题, 每组对话和问题读两遍。请你听完对话和问题的第二遍朗读后, 从各小题所给出的A、B、C三个选项中, 选出正确选项。
11.M:When did John arrive at the meeting?W:At 8:30.M:Oh!He was half an hour late.
Q:When did the meeting begin?
12.M:Jane, you seem to have worked overtime at your offi ce.
W:That’s true, but I don’t mind the extra hours, because the work is so interesting.
Q:Does the woman like her work?
13.M:Can I rent a room for two weeks?W:Yes, it’s$150 a week, but only$400 a month.
M:But I’m not sure whether I’ll stay for a whole month.
Q:How much will the man pay if he rents the room for two weeks?
14.W:How interesting!Can I give my banana to the monkeys?
M:No, I don’t think so.Look at the sign.It says, “Don’t feed the animals!”Q:Where are they talking?
15.M:Did you enjoy your holiday, Emma?W:Yes, but it was wet most of the time.
M:Really?Isn’t it always hot in Canada?W:Mm…not hot at all when I was there.
Q:Where did the woman spend her holiday?
IV.听语段、对话和问题, 选择正确答案。
下面你将听到四篇听力材料和十个问题, 听力材料和问题读两遍。请你听完听力材料和问题的第二遍朗读后, 根据所听内容, 从各小题所给出的A、B、C三个选项中, 选出正确答案。
下面请听第一篇材料, 并回答第16～17题。
On my fi rst day in London I felt hungry, so I went into a restaurant and sat down at a table.I waited for ten minutes, but nobody came to serve me.Then I saw that there were no waiters.The customers stood in a queue and got their food themselves.That was my fi rst experience of a self-service restaurant.
Questions:16.What happened to the man at the restaurant?17.What kind of restaurant did the man go to?
下面请听第二篇材料, 并回答第18～19题。
This evening I am going to the cinema.I sometimes go with Beatriz, but this evening I am going alone.Beatriz is nice, but she talks a lot and when I go to the cinema, I like to enjoy the fi lm quietly.The fi lm I am going to see is a new one called If You Are the One.It is a comedy directed by Feng Xiaogang.
Questions:18.With whom is the woman going to the cinema this evening?19.What is Beatriz like?
下面请听第三篇材料, 并回答第20～21题。
Mr.Guo is a common taxi driver in Beijing.He has driven a taxi for 22 years.Most of the time Mr.Guo likes his work.Sometimes he can meet some famous people.He has taken many fi lm and television stars to the airport.Some foreign people have ridden in his car too.He is cheerful and smiles a lot and his passengers like him.He makes a good living and supports a family of four.
Questions:20.How long has Mr.Guo been a taxi driver?21.What do we know from the passage?
下面请听第四篇材料, 并回答第22～25题。
W:Hello.Cambridge Theater.M:Have you got any tickets for Romeo and Juliet for this Saturday?
W:Which performance?5:00 p.m.or 8:30 p.m.?M:5:00 p.m.please.
W:Yes, we have tickets at 4.50 pounds, 5.50 pounds and 6 pounds.
M:I’d like to reserve two seats at 4.50 pounds, please.
W:OK.That’s two tickets at 4.50 pounds.Saturday, 5:00 p.m.performance.What’s the name, please?
M:Bishop.Henry Bishop.W:Thank you.You’ll collect the tickets before 3:00 p.m.on Saturday, won’t you?
M:Yes, of course.Thank you.Goodbye.
Questions:22.Which performance does Henry want to see?23.What kind of tickets did he order?
24.How much will he have to pay for the tickets?25.What time should he get his tickets?
听力部分 (第二节)
VIII.听短文, 填空。
下面你将听到一篇短文, 短文读两遍。请你听完短文的第二遍朗读后, 根据短文的内容和提示, 在信息表中相应的横线上填入所缺信息。
Hello, listeners.Welcome to Newton Hospital Radio.Before our music program at four, I’m going to talk about some of our hospital rules again.The hospital can hold 800 patients.There’re 8 beds in each ward.The visiting hours are in the afternoon from2:30 to 3:30 and in the evening from 7:00 to 8:00.But remember only two people can see you at the same time.The other rules are about our hours.We start quite early—you might not be used to that.We wake you up at 6:00.You can see the no smoking sign—we don’t allow smoking in the wards.I’m sure you understand why.However, if you do need to smoke, there are some smoking rooms where it is allowed.
It’s our own hospital radio station, wishing you to get well soon.
2009年中考英语模拟试题 (三)
听力部分 (第一节)
I.听句子, 选出句子中所包含的信息。
下面你将听到五个句子, 每个句子读两遍。请你听完句子的第二遍朗读后, 从各小题所给出的A、B、C三个选项中, 选出包含所听信息的选项。
1.I wonder if you can fi nish the work on time.2.She has been to France twice.3.Susan used to be afraid of fl ying in the airplane.4.Will you turn off the lights when you leave?5.Mary hasn’t cleaned up the refrigerator yet.
II.听句子, 选出该句的最佳答语。
下面你将听到五个句子, 每个句子读两遍。请你听完句子的第二遍朗读后, 从各小题所给出的A、B、C三个选项中, 选出该句的最佳答语。
6.Would you like grapes or pears?7.He likes to go into the music store and listen to CDs.8.Excuse me.Could you please feed my cat while I’m away?9.How soon will your mom be back from Beijing?10.I’m afraid I’ve troubled you.
III.听对话和问题, 选择适当的选项。
下面你将听到五组对话和问题, 每组对话和问题读两遍。请你听完对话和问题的第二遍朗读后, 从各小题所给出的A、B、C三个选项中, 选出正确选项。
11.M:Do you like watching TV?W:Yes, I like watching Animal World and Talk Show.Do you like them, Tom?
M:No.I think they are boring.I prefer Sports World.Q:What does Tom like?
12.M:Tina, do you like Jay?W:No.I like singers who sing clearly.Q:What does the girl think of Jay?
13.W:I always can’t pronounce well.M:I think it’s helpful to watch English movies.
Q:What does the boy ask the girl to do?
14.W:Did you buy all the things?M:Yes.You gave me thirty dollars, but I only spent ten.
Q:How much did all the things cost?
15.W:I like reading magazines in the caféon Saturday afternoons.
M:So do I.I think it is quiet there and I like listening to the soft music.
Q:Where do they like reading on Saturday afternoons?
IV.听语段、对话和问题, 选择正确答案。
下面你将听到四篇听力材料和十个问题, 听力材料和问题读两遍。请你听完听力材料和问题的第二遍朗读后, 根据所听内容, 从各小题所给出的A、B、C三个选项中, 选出正确答案。
下面请听第一篇材料, 并回答第16～17题。
I often help my parents with chores.Every morning I make my bed and take out the trash on my way to school.I usually do the dishes after supper.On weekends, I often help my mother do some cleaning.Parents are busy with their work all day.I think it’s our duty to do some chores.
Questions:16.What does the girl usually do only on weekends?17.Which is right according to the girl’s opinion?
下面请听第二篇材料, 并回答第18～19题。
I knew that my parents wouldn’t be happy after the parents’meeting.I decided to talk to them fi rst.I said I was very sorry to have let them down for my poor grades, and I hoped they would help me.They said they’d check my homework every day.They also said they’d call my teachers to fi nd out more about my homework.
Questions:
18.Why did the boy think his parents would be unhappy?19.What will his parents do after the parents’meeting?
下面请听第三篇材料, 并回答第20～21题。
A terrible earthquake and some other incidents happened in China in 2008.However, Chinese people are brave.Look at the Love-China T-shirts in the streets this summer and then you could know this.When the Olympic Torch was passed, people in the country, even all over the world, began wearing the T-shirts to support the event.
Questions:20.Why did people wear Love-China T-shirts this summer?21.What can we learn from the passage?
下面请听第四篇材料, 并回答第22～25题。
M:Hello?W:Hi, Jim.This is Anna.I’m going to have a party at Golden Hotel next week.Would you like to come?
M:I’d love to.What’s it for?W:It’s my fi fteenth birthday on Wednesday.
M:Oh dear!I can’t come on Wednesday.W:No, my birthday is on Wednesday, but the party is on Friday.
M:Oh, that’s OK.What time will it begin?W:At about eight.M:No problem.By the way, where is Golden Hotel?
W:Well, it’s near the town center on Main Street between the library and the drugstore.M:OK.See you then.
Questions:22.When is Anna’s birthday?23.When will the party begin?
24.Where is Golden Hotel?25.They are talking on the phone, aren’t they?
听力部分 (第二节)
VIII.听短文, 填空。
下面你将听到一篇短文, 短文读两遍。请你听完短文的第二遍朗读后, 根据短文的内容和提示, 在信息表中相应的横线上填入所缺信息。
It’s that time of year again.Christmas is here, or is it?We are still more than ten days away from Christmas Day, which is on December 25 each year.But that does not stop people across the world preparing for the celebration.Shops start selling Christmas presents as early as in November.Some cities decorate their streets with lights months before the festival.Some people think businesses use Christmas as a time to sell more stuff and make more money.They don’t care much about the spirit of Christmas.Christmas is supposed to be about being friendly and helping others.But other people think the build-up is as important as the day itself.They listen to Christmas songs and decorate their houses in the weeks before Christmas Day.
2009年中考英语模拟试题 (一)
卷I
I.1～5 BABAC II.6～10 CABBC III.11～15 CCACB IV.16～20 CBABC 21～25 AACBC V.26～30 CBADB 31～35 CBABD36～40 CDABA 41～45 DBABD VI.46～50 BACDA 51～55 ABCAC VII.56～60 BADBC 61～65 ABDDC 66～70 ADDCA
卷II
VIII.71.Meeting 72.Thursday 73.fi fteen minutes 74.$2 75.Hauxton IX.76.Chinese handicrafts 77.The windows.78.No, they didn’t.79.Yes, he did.80.looking at goods X.81.sports 82.to help 83.carefully 84.making mistakes 85.is made from
XI.A) 86.Was he late for school yesterday?87.How much fruit does she want?88.I am looking forward to seeing you next month.89.I gave him a present last week.90.Do not get off the bus until it stops.
B) One possible version:
My Pen Friend
Mark is my pen friend.He is a 15-year-old boy who lives in London, England.We got to know each other by accident when we chatted online.He likes listening to rock music.He enjoys reading interesting books, and Harry Potter is his favorite.He also likes to make friends who are friendly and knowledgeable.We write to each other once a week, and sometimes we meet on the Internet.We are happy to talk with each other.
2009年中考英语模拟试题 (二)
卷I
I.1～5 BCBAC II.6～10 CBCAA III.11～15 BBBAC IV.16～20 CCBCB 21～25 AAACA V.26～30 BADBC 31～35 ABADD36～40 CDABC 41～45 CAADB VI.46～50 BCADB 51～55 DADBA VII.56～60 CBBDC 61～65 DBBDB 66～70 BBBCD
卷II
VIII.71.music 72.800 73.from 2:30 to 3:30 74.two 75.smoke IX.76.Yes, they did.77.Sue.78.He is handsome, strong and healthy.79.We don’t know.80.At home.X.81.tickets 82.watering 83.strongly 84.broke down 85.given away
XI.A) 86.Have you ever won an award?87.How important is keeping healthy to you?88.Try hard not to fall behind others.89.I fi nd it necessary to learn English well.90.No one knows where he comes from.
B) One possible version:
Attention, please!Good news for us!We are going to the Sandy Beach this Sunday.So it is necessary for us to make some preparations.I think we should take sun-glasses, a hat, a bathing suit and an umbrella.There are many different kinds of activities there.We can go fi shing, swimming and surfi ng.At noon, we will have lunch on the beach together.And we are going there on our school bus.So remember we will meet at our school gate at 6:30 a.m.this Sunday.Hope we will have a happy day there!
2009年中考英语模拟试题 (三)
卷I
I.1～5 ABACC II.6～10 CBCCB III.11～15 BCBBA IV.16～20 CABAC 21～25 CBCBA V.26～30 BBCDA 31～35 DAACB36～40 DBACD 41～45 CADBC VI.46～50 BADCA 51～55 CBADB VII.56～60 ACDBA 61～65 CBCAD 66～70 CBDBA
卷II
VIII.71.December 25 72.November 73.care (much) about 74.being friendly 75.Christmas songs IX.76.their health 77.afraid78.June 79.before 80.the train went into a tunnel X.81.decision (s) 82.reading 83.brightly 84.got on 85.were blown out
XI.A) 86.Did you have a class meeting yesterday?87.How long were you away from school?88.Do not leave her waiting outside in the rain.89.He told us a funny story this morning.90.I will call him if he is late.
B) One possible version:
Last Friday afternoon, a running competition was held on the playground in our school.Thirty-fi ve classes took part in it.All the teachers and students watched the competition.At the end of the competition, the headmaster announced that my class got the fi rst place.My classmates and I were so glad that we couldn’t help jumping.
I think running is a good way to keep healthy.It also helps us relax so that we can study more effectively.
2009年中考英语模拟试题 (四)
卷I
I.1～5 CBBAA II.6～10 AACAB III.11～15 CBCBA IV.16～20 CABAA 21～25 BABAC V.26～30 CBCAA 31～35 DABBD36～40 DBCAB 41～45 CCABD VI.46～50 BADCA 51～55 CBADB VII.56～60 CDDCA 61～65 BBDCC 66～70 CBDAC
卷II
VIII.71.New York 72.funny movies 73.interesting 74.friendly 75.once a week IX.76.She was sick.77.Some medicine./Two pills.78.A tube.79.No.80.The farmer.X.81.subjects 82.sing 83.safely 84.be handed in 85.making friends
XI.A) 86.Could you please help me with my English?87.What do you think of his idea?88.We watched him playing in the yard.89.He bought a nice present for me.90.I think she is an honest girl.
B) One possible version:
Dear Mr./Miss Zhang,
We have many troubles these days.Although we work hard every day, we are under great pressure.We can’t get enough sleep every night because we have to stay up late to do our homework.Also we have no time to play sports, and we often get sick.Besides, we can hardly fi nd time to communicate with each other.We are all exhausted.I don’t know what we should do.Could you please help us out?
Best wishes!
Yours sincerely,
1. It is _____ difficult work that we can’t finish it in a short time.
A. soB. suchC. so aD. such a
2. I_____you_____left for Shanghai.
A. thought; hadB. think; have
C. think; hadD. thought; have
3. I’ve decided_____it myself.
A. doB. doingC. didD. to do
4. You can’t solve the problem_____this way.
A. byB. inC. onD. to
5. I was just leaving the classroom_____it rained.
A. whileB. whenC. asD. during
6._____a big smile on his face, Mr Liu told a piece of good news to his students.
A. InB. HaveC. WithD. For
7. I won’t go away_____I see you.
A. as soon asB. becauseC. untilD. and
8. Put on your coat,_____you’ll catch a cold.
A. butB. andC. orD. ×
9. Last night I went to bed early but couldn’t_____ .
A. get to sleepB. get sleepC. fall sleepD. fall to sleep
10. Mrs Li was very angry_____her son_____his words.
A. with; withB. to; withC. with; atD. with; to
11. Would you please_____me?
A. not troubleB. not to trouble
C. to not troubleD. don’t trouble
12. How are you getting_____with your classmates?
A. onB. upC. downD. to
13. So far, we_____English for nearly three years.
A. learnB. learntC. have learntD. had learnt
14. Mr Yao is a good friend of_____.
A. myB. my fatherC. my fathers’D. my father’s
15. Fujian is_____the southeast of China.
A. atB.toC. onD. in
二､ 完形填空(10分)
One day, some workers were repairing a road. They had dug a big hole in the road. As they could not 1 their work, they had put up notice boards on both sides of the hole before they 2 . On the boards they wrote the word DANGER in order to warn people not to drop into the hole.
Some time 3 , a blind man was walking 4 the road. He was just walking in the direction of the hole. As he could not see the notice, he was walking 5 to the hole. He was very close to it now. Just at that moment, a boy saw the man and 6 up to him. “ 7 !” the boy shouted, “Don’t go any farther, or you’ll fall 8 the hole.” After he heard this, the blind man stopped 9 . Then the boy took the man by the arm and led him safely around the hole. “Thanks a lot,” said the man. “You’re really a 10 boy.”
1. A. finishB. prepareC. doD. start
2. A. leftB. beganC. stoppedD. came
3. A. agoB. beforeC. pastD. later
4. A. toB. alongC. away fromD. out of
5. A. near and nearB. nearer and nearer
C. far and farD. farther and farther
6. A. walkedB. cameC. ranD. went
7. A. HelloB. OhC. HelpD. Stop
8. A. inB. toC. intoD. at
9. A. at lastB. at onceC. at firstD. at that time
10. A. niceB. badC. naughtyD. clever
三､ 阅读理解(30分)
(A)
I felt very tired when I came home from work. I fell asleep while my one-year-old son was playing his toy. After a while, a loud knock at the door woke me up. Ah, my little son tried to open the door. From the window, he saw a kite flying in the sky. Oh, it was quite a nice kite! I got up and looked out of the window. Two boys were flying the kite. I took my son out to the yard. “I’m glad to see you，” I asked one boy. “Would you please tell me in which shop you bought the kite? My son likes it very much and I want to buy one for him.” “We made it ourselves.” “If he likes, he can take it,” said the other boy. “Thank you just the same, little boy. I’m going to make a kite for him. Thank you!”
1. How many people are there in this passage?
A. Two.B. Four.C. Three.D. Five.
2. Who is the oldest?
A. The writer.B. The little boy.C. The son.D. The boys.
3. Who made the kite?
A. The son.B. The writer.C. A worker.D. The boys.
4. Who likes the kite very much?
A. Father.B. Mother.C. The son.D. The boys.
5. How old is the son?
A. One year.B. One year old.C. One old.D. A year.
(B)
Billy had a nice shop in the main street of a small town. He sold jewelry, watches, clocks and so on. All went well some years, and then a thief stole a lot of jewelry from his shop twice in one month at night. Three weeks passed, yet the police still didn’t catch the thief. So Billy decided to try to do something about it himself. He bought a good camera and fixed it up in his shop and put some cheap jewelry in front of it for the thief, so that it could take a photo of anyone who stole the jewelry.
A few nights later， the thief came, but he did not touch any of the cheap jewelry that Billy had put out for him. He took the camera, which was worth 1，500 dollars.
6. At first all was getting on_____with Billy.
A. wellB. badlyC. quicklyD. unhappy
7. Within one month_____ .
A. Billy began to sell cameras
B. Billy sold all the things in his shop
C. a thief stole all the things in Billy’s shop
D. a thief stole much of Billy’s jewelry
8. Billy bought a camera in order to_____ .
A. take pictures for those who came to his shop
B. find out the thief with its help
C. become even richer
D. make his shop large
9. In the end of this story,_____ .
A. Billy caught the thief
B. the thief stole the expensive camera
C. the thief took away the camera and jewelry
D. the thief took away the jewelry
10. The thief in the story was very_____ .
A. stupidB. sadC. brightD. old
(C)
One day a snake was looking for food. She found a hole and went into it. “Hooray!” it was a house for mice. She said to herself happily. There, she saw some little babies of mice. “They are good dinner for me!”
She came to them and asked, “Where are your parents?” The babies answered, “They went out for food.” “Food? Good!” said the snake. “Come on and listen to me. I came here to see your parents and tell them not to steal the people’s grain any longer or I will kill you all.” The little mice worried about their own safety. “Don’t be afraid, my body is like the hole. It is a safe place. When I open my mouth, you can come into it one by one. Then we will wait for your parents coming back. Are you clear?” The little babies came into the snake from her mouth one by one.
A moment later, the mice’s parents came back with some grain. Just then they found the snake in their room. “Who are you? Why did you come into our house?” “Where are our babies?” asked the mice’s parents. The snake answered coolly, “I am a judge of the people. I knew you did a lot of bad deeds. You often steal lots of foodstuff of the people. Today, I came to sentence you to death. Your babies have been in my body. Don’t you want to see them?” With these words, the snake flew at the mice.
根据短文内容,判断下列句子的正(T)或误(F)｡
11. The snake was glad to see some little mice.
12. The little mice believed the snake.
13. The snake was very friendly to the baby mice.
14. The snake was a judge of the people.
15. At last all the mice were eaten by the snake.
四､ 词汇(10分)
(一) 根据句意和所给首字母,写出空白处所缺的单词｡
1. The boy fell off the high tree but l_____ he wasn’t badly hurt.
2. In China people usually eat m_____ on Mid-autumn Day.
3. He’s a hard-working boy. He s_____ a lot of money on books.
4. Light travels much faster than s_____.
5. I saw two f_____ in the park yesterday. I think they came from the USA.
(二) 根据句意, 用括号中所给单词的适当形式填空｡
6. There are two_____(library) in our school.
7. You look so_____(worry). What’s the trouble with you?
8. Which subject do you like_____(well), maths, English or Chinese?
9. The children enjoyed_____(them) at the party.
10. Don’t touch the machine. It’s_____(danger).
五､ 汉译英(10分)根据汉语句子,完成英语句子｡每空限填一词｡
1. 许多专家认为,到2020年,印度人口可能会比中国人口多｡
Many experts think that India’s_____may be_____than that of China by 2020.
2. 今天轮到你值日了｡
It’s your_____to be on_____today.
3. 那儿出了什么事?那么多人挤在大门口｡
What’s_____over there? So many people are_____round the gate.
4. 出门的时候别忘了锁门｡
Don’t forget to_____the door when you_____home.
5. 别插队,否则别人会生你的气｡
Don’t be a__________ , or the others will get angry with you.
六､ 补全对话(15分)
(一) 从 B 栏中找出能与A 栏各句匹配的应答语｡
(A)
1. I fell and hurt my leg just now.
2. What are you going to be when you grow up?
3. How much does a woolen sweater cost?
4. What’s your mother’s job?
5. How far is it from your home to our school?
(B)
A. I’d like to be a teacher like my father.
B. About half an hour’s walk.
C. About 200 yuan.
D. I’m sorry to hear that.
E. She’s an office worker.
(二) 根据语境,在各句空白处填入一个适当单词,使对话意思完整,语法正确｡
Paul is a kind-hearted farmer. He is riding on his horse. He is going to the market. He meets an old man on the road. The man is carrying a big bag. It is 6 of things. Paul wants to help him.
Paul: Good morning, 7 .
Man: Good morning, young man.
Paul: 8 are you going?
Man: I’m going to the market.
Paul: Do you want a ride?
Man: 9 , I’m tired.
Paul: May I help you get on the horse?
Man: Yes, please. Do you want to get on the horse, 10 ?
Paul: Yes, I do.
Man: Can your horse 11 us and my bag?
Paul: No, I don’t think so.
Man: Can you 12 , young man?
Paul: Of 13 , I can.
Man: Let’s go. It’s very 14 of you, young man.
Paul: It’s a 15 .
七､ 书面表达(10分)
以“My Mother”为题,用英语写一篇短文｡
要点:① 妈妈是护士,在县人民医院工作｡ 她工作努力,工作中严格要求自己,因此,她的同事们对她评价很高｡ ② 2003年参加抗击“非典”的战斗｡为了保护我们免受“非典”的侵害,一个多月没回家｡当时,我非常想念妈妈｡ ③ 我爱妈妈,并为有这样的妈妈而感到自豪｡
要求:1. 条理清楚,意思连贯,语句通顺,标点符号正确;
2. 要点必须叙述完整,并可适当发挥;
3. 词数:100个左右｡
参考词语: county 县; fight against 抗击; battle 战斗; SARS 非典
Key:
一､ 1-5 BADBB6-10 CCCAC11-15 AACDD
二､ 1-5 AADBB6-10 CDCBA
三､ 1-5 BADCB6-10 ADBBC11-15 TTFFT
四､ 1. luckily2. mooncakes3. spends4. sound5. foreigners
6. librarians7. worried8. best9. themselves10. dangerous
五､ 1. population， larger2. turn， duty3. happening， crowding
4. lock， leave5. queue， jumper
六､ 1-5 DACEB6. full7. sir8. Where9. Sure/Certainly10. too
11. carry12. walk13. course14. kind/nice15. pleasure
七､ One possible version:
My Mother
My mother is a nurse. She works in the People’s Hospital of our county. She works very hard. She is very strict with herself in the work. So her workmates speak highly of her.
In 2003 she took part in the battle to fight against SARS. She was away from home for more than one month. So I missed her very much, but I knew she was trying her best to protect us from SARS and she was doing an important thing.
一、写出下列单词的汉语意思
timebreakfast()hour()lunch()
thirty()minute()plus()jump()raincoat()scarf()getup()eatlunch()
brushteeth()watchTV()gohome()
washface()getup()playfootball()
birthdaycake()Teddybear()
二、请为单词选择正确的意思并将字母填到前面的括号里。
()summerA、夏季B、春季C、季节
()cloudyA、多云的.B、多雨的C、雪天
()bounchtheballA、跳B、拍球C、打篮球
()rainyA、阴天B、晴天C、雨天
()throwA、接B、扔C、跑
()attentionA、稍息B、向左转C、立正
()climbA、爬B、跑C、跳
()sixtyA、60B、40C、30
()warmA、冷B、凉爽C、暖和
()footballA、足球B、乒乓球C、篮球
三、请将正确的答案将序号写有横线上。
1.Whendoyougetupeveryday?Igetup6:30.
A:atB:inC:on
2.What’stheweatherliketoday?.
A:It’ssunny.B:It’sspring.C:It’ssummer.
3.Whatseasonisit?.
A:It’swinter.B:It’scool.C:It’scold.
4.Tomorrowisyourbirthday..
A:Let’sgotoschool.B:We’llhaveaparty.C:Thankyou.
5.It’s11:40..
A:It’stimeforbreakfast.B:It’stimeforsupper.
C:It’stimeforsupper.
6.如果你想向别人询问几点了，应该说：
A:Whattimeisit?B:What’stheweatherlike?
7.如果你想吃蛋糕的话,你应该说:
A:Iwanttoeatcake.B:Iwanttoeatapples.
8.如果你该上学了,你应该说:
A:It’stimeforschool.B:It’stimeforsupper.
9.“整队”应该怎么说:
A:Attention.B:Lineup.
10.“Whendoyoueatlunch?”应该怎么回答:
课程代码：00795
I. 词法、词汇。用适当的词填空。从A、B、C、D四个选项中，选出一个正确答案，并在答题纸上将所选答案的字母涂黑。（本大题共25小题，每小题1分，共25分）Complete each of the following sentences with the most likely answer. (25 points)
1. Friendship is almost ______ union of a part of one mind with a part of another.
A. / B. the
C. a D. an
2. ______ a large collection of works of science in Chinese, this library also keeps many science books in foreign languages.
A. Except B. Except for
C. In reference to D. In addition to
3. It is not always easy to distinguish ______ words which look or sound alike or which have similar meanings.
A. / B. from
C. between D. from among
4. I really ______ go back to work tomorrow, but I feel so bad that I have decided to stay in bed for a few more days.
A. ought to B. can
C. will D. may
5.She did not hear what you said because she ______ in her reading.
A. was absorbed B. absorbed
C. is absorbed D. has been absorbed
6.I voted for the proposal though ______ did.
A. anyone else B. somebody else
C. someone else D. nobody else
7.The enemy dropped hundreds of bombs over the city, ______ many deaths and great destruction.
A. cause B. caused
C. causing D. having caused
8. Athletes ______ at the Olympic Games are supposed to be nonprofessionals.
A. who compete B. who are competing
C. who will compete D. who have competed
9. ______ Jack wouldn’t take up the job, we might as well ask Richard to do it.
A. For B. Since
C. While D. Though
10. “You haven’t been to the Niagara Falls?”
“______, I haven’t.”
A. Of course not B. No
C. Yes D. Certainly
11. They have abandoned city life and settled in the country, living on ______ in the fields.
A. what they grow B. that they grow
C. how they grow D. which they grow
12.I ______ this three-room apartment without the money I borrowed from the bank.
A. needn’t have bought B. mustn’t have bought
C. shouldn’t have bought D. couldn’t have bought
13. Your ex
>>
一、听音选词。
1A.appleB.carC.batD.cat
2A.duckB.elephantC.dogD.frog
3A.girlB.headC.iceD.jug
4A.kiteB.lionC.monkeyD.nose
5A.orangeB.princeC.queenD.rain
6A.sweetsB.teddyC.sisterD.up
7A.trainB.underC.vaseD.way
8A.X-rayB.yellowC.zebraD.zoo
9A.princeB.queenC.lionD.jug
10A.kiteB.batC.vaseD.you
二、连线
三、补全单词。
1__p向上9__ay道路17__ce冰
2__weets糖果10__ebra斑马18__ead头
3__rain火车11__ellow黄色的19__irl女孩
4__ain雨12__ose鼻子20__rog青蛙
5__ueen皇后13__onkey猴子21__lephant大象
6__range橘子14__ion狮子22__uck鸭子
7__rince王子15__ite风筝23__ar汽车
一、新产品概念的形成
产品概念是企业从消费者的角度对产品构思进行的详尽描述, 也就是将新产品构思具体化, 描述出产品的性能、具体用途、形状、优点、外形、价格、名称、提供给消费者的利益等, 让消费者能一目了然地识别出新产品的特征。也就是说, 新产品概念是在新产品实际生产之前, 企业想要注入顾客脑中关于新产品的一种主观意念。通常一个完整的新产品概念由四部分组成: (1) 消费者观点, 从消费者角度提出的有关问题。 (2) 利益点, 说明产品能为消费者提供哪些好处。 (3) 支持点, 解释产品是怎样解决消费者观点中所提出的问题的。 (4) 总结, 将上述三点的精髓用概括的语言表达出来。
新产品概念形成的过程亦即把粗略的产品构思转化为详细的产品概念。任何一种产品构思都可转化为几种产品概念。产品定位中的利益—特点分析是形成产品概念的最好来源。产品定位中将产品特性分为产品利益和产品特点。显然产品利益就是产品概念中的利益点, 而产品特点就是支持点。产品概念包含的内容比产品定位更广, 通常包含四方面的内容: (1) “它做什么”, 即它提供什么利益给消费者; (2) “它是什么”, 即保证产品利益得以实现的产品特点; (3) “它为谁服务”, 即产品的目标顾客; (4) “它对于消费者意味着什么”, 即产品的个性、形象等。
二、新产品概念测试的类型
新产品概念形成以后就必须在一大群消费者中进行测试。新产品概念的测试主要是了解消费者对新产品概念的反应, 受测试者是消费者, 而不是新产品开发团队的人员。进行概念测试的目的在于:从多个新产品概念中选出最有希望成功的新产品概念, 以减少新产品失败的可能性;对新产品的市场前景有一个初步认识, 为新产品的市场预测奠定基础;找出对这一新产品概念感兴趣的消费者, 针对目标消费者的具体特点进行改进;为下一步的新产品开发工作指明方向。
进行新产品概念测试的首要困难在于, 如何将新产品开发人员心中的新产品概念有效地传递给被测试的消费者, 因为对新产品概念的描述毕竟不能代替新产品实体, 不同的消费者对同一新产品概念的描述可能会想象出不同的新产品实体, 这将会影响新产品概念测试的可信度。对于某些新产品概念, 用简短的文字或图片便能让消费者对新产品概念有深刻的了解, 但有些新产品概念需要更具体和形象的阐述, 才能让消费者正确理解企业所希望的新产品概念。产品概念测试通常分为三类:
1.概念筛选测试。 在新产品概念阶段, 对该产品可能会提出很多个概念。筛选测试就是根据消费者对各个产品概念的态度, 从众多的概念中, 筛选出几个有潜力的、值得进一步详细研究的产品概念。
2.概念吸引力测试。 吸引力测试就是根据消费者对产品概念的理解和态度, 以及对产品特性 (例如:包装、颜色、规格、价格) 的反映, 以达到如下目的:测量产品概念的沟通效果和吸引力;估计消费者对新产品的购买意向, 并对其潜在销售量提供一个定量的估计;确定产品概念的内容是否需要进一步改进和充实。
3.产品样板测试。实行国际化战略的企业因为需要将其生产的产品针对不同的国家地区的情况进行改进, 这种情况下由于产品样板已经事实存在, 所以产品样板测试就是对这些产品样板及其产品概念放在一起测试。其目的是:了解产品样板与产品概念是否吻合;测量产品概念和产品样板的沟通效果和吸引力;估计消费者对新产品的购买意向;确定产品概念和产品样板是否需要改进和进一步充实。
三、概念筛选测试的方法
由于在新产品概念阶段一般会提出多个产品概念, 如果对每一个产品概念都采用详细的定性、定量研究方法进行测试, 其费用是非常昂贵的, 周期也是很长的。此时可以采取概念筛选测试方法, 快速而便宜地筛选出几个有潜力的值得进一步详细研究的产品概念。
概念筛选测试一般采用配额抽样、街头问卷访问的方法。测试方法如下:将每一个产品概念做成一张卡, 让被访者将所有概念卡分为三叠, 一叠是“有兴趣购买的”, 一叠是“没有兴趣购买的”, 一叠是“说不清有没有兴趣购买/不能确定的”。然后从“有兴趣购买的”一叠中, 选出最有兴趣的和第二、第三有兴趣的概念卡, 对每一张询问: (1) 这个概念卡想告诉你什么? (2) 概念中的产品是否独特, 独特的地方在哪里? (3) 概念是否可信, 不可信的地方在哪里?其次, 从“没有兴趣购买的”一叠中, 选出第一、第二不感兴趣的概念卡, 对每一张卡询问不喜欢的地方。最后, 询问被访者的背景资料。
有两种方法可以将上述通过调查方法得到的测试数据进行整理分析, 得出所有的产品概念中几个最有潜力的产品概念。这两种方法是市场潜力分析法和非参数统计分析法, 其中较常用的是市场潜力分析法。
市场潜力分析法通过将所有概念在一个两维坐标图上描点来评估各个概念的市场潜力, 并进一步将这些概念分类。该图的X轴是概念被分到有兴趣购买组的百分比, 这个百分比说明每个概念被接受水平;而Y轴是该概念产品被选为最有兴趣和第二、第三有兴趣购买的百分比与该概念被分到有兴趣购买组的百分比之比值, 它表示概念吸引力的深度, 即:
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四、概念吸引力的定性、定量研究
运用市场潜力分析法选出几个最有潜力的产品概念后, 还要进一步对这些概念的独特性和可信性进行分析。通过概念筛选测试选出几个市场潜力较高的概念之后, 如果所选出的概念个数仍然较多, 此时可以先应用定性研究来测试这些概念的吸引力, 从而进一步选出少数几个吸引力较高的概念, 然后再对它们进行定量的概念吸引力测试。如果通过概念筛选测试选出的概念个数较少, 就可以直接进行定量的概念吸引力测试。
概念吸引力的定性研究通常采用小组座谈会的方式, 其用途是: (1) 了解消费者对各个产品概念的态度, 淘汰不合适的产品概念。 (2) 对可以采纳的产品概念确定其内容是否需要和进一步改进和充实。 (3) 挑选出可以进一步定量研究的产品概念。
由于小组座谈会的样本通常很小, 而且不是利用随机抽样方法抽选的, 样本没有代表性, 因此不能将所测得的结论扩大到整个消费者总体。所以, 在应用座谈会选出几个较好的产品概念之后, 还需进一步用定量研究方法, 对产品概念进行统计分析, 以推断概念能否为消费者所接受。
概念吸引力的定量分析要按照吸引力测试的研究目的来进行, 一般包括以下几方面内容:
1.产品概念的沟通效果。 沟通效果可以从被访者能正确回答概念中主要信息的百分比来进行分析。主要信息百分比包括非常/比较重要的百分比, 概念比较容易理解的百分比, 概念比较可信的百分比等方面。
2.概念的吸引力。吸引力可从非常/比较喜欢概念, 总体来说认为概念非常/比较好, 非常/比较同意产品具有每一产品特性, 产品非常/比较独特, 比我常用的牌子好很多/好一些, 用它完全替代我常用的牌子, 把它与我常用的品牌交替使用等百分比来进行分析。此外, 通过总体评价与对产品各特性的评价之间相关关系可以找出产品的哪些特性对概念的吸引力起着关键的作用。
3.产品的购买意向。在产品概念吸引力测试中最难处理的是顾客的购买意向。通常用“回答一定会买的人数百分比”或“回答一定/可能会买的人数百分比”来度量购买意向。然而这种购买意向数据往往会超过实际购买的行动, 因为消费者很容易回答他们将买这个产品, 而实际上他们并不想买。另一方面, 一些回答肯定不会/可能不会买的被访者, 却最终成为购买者。由此可见, 如果没有其他信息, 只是说20%的人, “一定会买”30%的人说“可能会买”, 企业的管理人员还是不能知道该产品可能会达到何种销售量, 为此在新产品概念吸引力测试中, 需要将已在市场上成功销售的老产品一并测试, 以便将测试结果进行对比。规定所测试的新产品在一定/可能会买的百分比上不低于老产品, 才能进入产品开发的一阶段。
4.产品概念需要改进的地方。 通过分析被访者不购买的原因、不喜欢的地方、难以理解的地方、难以想象的地方、比常用品牌差的地方、仅是偶尔用一用的原因以及评价不好的产品特性等, 就可以发现产品有哪些地方需要加以改进。
另外, 在分析上面四个方面时, 还需要与被调查者的人口背景资料做交叉表分析, 指出不同人口背景在上述四方面有什么差异。
五、产品样板测试研究
产品样板测试的主要目的是了解产品样板是否已很好地将产品概念转变为实物, 因此, 在测试产品样板时须同时测试产品概念。产品样板测试应由同一批被访者对产品样板与产品概念进行回答, 此外, 测试问卷中询问产品概念的问题和询问产品样板的问题必须一致, 以便将结果进行比较。
产品概念和产品样板的沟通效果、吸引力、购买意向和需要改进的地方等测试方法与吸引力测试类似, 而产品样板与产品概念是否吻合的测试可以从两个方面来分析。
1.对购买意向、喜欢程度、独特性三项, 比较概念测试和样板测试的结果是否有显著差异。
2.产品样板与产品概念非常/比较吻合的百分比, 可以从另一角度了解样板是否很好地将产品概念转变为实际。
通过这两方面的分析就可以知道产品样板是否满意。如果满意, 则可以将产品投入下一阶段的开发;如果测试结果是不利的, 这时要分析产品样板是否可以改进。如果可以改进, 则应该改进;如果无法改进, 则只能放弃产品。
同时, 进行数据分析时还可以将消费者分为四类。 (1) 核心市场:概念阶段和出示产品样板后均回答肯定/可能购买的人; (2) 仅概念:概念阶段回答一定/可能购买, 但出示产品样板后回答说不清或肯定/可能不买; (3) 仅产品:出示产品样板后回答一定/可能购买, 但概念阶段回答说不清或肯定/可能不买; (4) 拒绝:概念阶段和出示产品样板后均回答说不清或肯定/可能不买的人。通过分析这四类购买者的人口统计特征及当前产品使用状况, 可以分析消费者接受产品的根本原因以及在产品的哪些方面作改进, 可以促使消费者接受产品。
参考文献
[1].徐刚, 蔡敏.产品概念及其市场测试方法.重庆工业管理学院学报, 1996 (4)
游资炒作回避基金重仓股
在资金热捧下，周初群兴玩具（002575），骅威股份（002502），海伦钢琴（300329），高乐股份（002348），中顺洁柔（002511）连续一字涨停，而贝因美（002570）、伊利股份（600887）、光明乳业（600597）三只乳业股却在周一短暂上涨后，周二便开始急速回调。从机构持股的情况来看，群兴玩具、骅威股份、海伦钢琴一家基金也没有，而贝因美、伊利股份、光明乳业等却是基金云集，由此可见游资主导的现象非常明显，游资向来喜欢挑选没有基金入驻的个股拉升，这样做不容易产生因持股集中的基金大量卖出所导致的抛压过重，减轻拉升消耗的资金。其次是贝因美、伊利等今年涨幅已高，而群兴玩具、骅威股份则升幅不大。
二胎放开将新增八百万婴儿
单独二胎政策是事关国家未来二、三十年的重要政策。二胎放开表明我国生育政策在经历了从鼓励到节制、控制、强制，目前正向逐步放松的转变。而这一转变将带来巨大的市场。
据推测，在政策实施的前五年，新生儿可能会有个爆发式增长，预计新增800万新生儿。而该项政策大概会导致多出生1500万至2000万人口。
奶粉工业铁定受益
尽管股价没有过多的表现，但乳业公司受二胎政策的带动，市场需求放大，中长期受益的确定。国金证券认为：受益“单独二胎”放开，婴幼儿奶粉2014/15 销量增长预计由5.7%/5.9%显著提升至7.7%/10.6%。
除了婴儿潮以外，婴儿到成年几乎都不会缺少牛奶的陪伴，在目前奶荒日渐严重的情况下，新增的需求无疑会持续加剧供给的压力。总之，二胎能够改善行业中长期估值，提升市场信心，但短期业绩影响不大。
奶类个股推荐贝因美：贝因美不但是国内婴幼儿奶粉企业龙头，品牌优势明显，而且是两市唯一婴幼儿奶粉上市公司。2013年四季度及2014 业绩有望明显受益于“恒天然”和“第一口奶”事件（贝因美和合生元是高端市场与外资品牌争锋相对的唯二国内品牌）。
合生元作为国内婴幼儿奶粉超高端市场龙头，伊利作为中端市场龙头也将明显受益于单独二胎放开的行业销量提升；另外，高端液态奶儿童未来星业务占伊利总收入10%左右，也将明显受益于单独二胎的松绑。
婴儿纸尿裤侧重原料供应
尽管中顺洁柔股价表现优异，但公司的纸尿裤生产量有限，牌子知名度也不高，在目前纸业供过于求的情况下，公司要想循纸尿裤的路子分食二胎蛋糕，难度不小。
婴儿纸尿裤需求增加，就化工而言，主要利好纸尿裤材料子行业。纸尿裤材料主要包括复合纤维和高吸水性树脂，其中前者国内龙头生产企业为江南高纤，其客户包括了恒安、金佰利等主要卫生巾及失禁产品知名厂商；高吸水性树脂（SAP）具有三维网络结构，能吸收相当于自身重量几百倍甚至上千倍的水，受压也不易被挤出，是纸尿裤的另一原材料。由于技术难度较高，目前SAP主要由日本公司提供，国内企业卫星石化（002648）通过多年的研发，逐渐突破日本垄断，3万吨生产线已于2013年下半年建成投产，未来也有望受益“单独”二胎政策。永新股份（002014）定增募资建设的16000吨柔印无溶剂项目，主要是用于纸尿裤等卫生用品，重点供货宝洁旗下帮宝适纸尿裤。
文教用品：钢琴被看好，玩具难突破
涨幅榜中不少来自婴儿玩具，但实际上这类个股是最难从二胎婴儿潮中获得巨大利益的。玩具行业，生产的门槛低，技术难度小，分散性非常明显，产品之间的替代性也非常强，这导致中低端产品大量充斥市场，群兴玩具、骅威股份、高乐股份的业绩就明显折射出这一行业困境。群兴玩具，骅威股份，高乐股份前三季净利润增长分别为-35%、-31%、14.88%。近三年净利复合年增长率3.74%、2.03%、-3.8%，增长乏力的景象一览无余。
与玩具不同，生产钢琴确确实实是技术含量很高的行业，竞争的对手主要是海外品牌。钢琴生产多达400多道工序， 工艺的精准度要求极高，各工序之间还需要对组成部分静置处理，制作一架普通钢琴往往需要几个月的时间，而打造一架精品钢琴则需数年的时间。同时，生产的后期还保留了大量手工操作工艺，而且必须由熟练的技术人员才能完成。
从网络问卷调查得知，目前有欲望生育二胎的主要有两类人，一是富人，二是穷人。富人不担心经济问题，穷人则不担心生活质量下降问题。反而夹心层的白领既担心经济承受不起，也担心生活质量下降。对于富人来说，在孩子教育方面投资绝不会吝惜，钢琴市场空间的打开是必然趋势。
珠江钢琴（002678）中高档立式钢琴产业基地项目已基本完成工程建设并于7月份投产。海伦钢琴今年年中新生产线也投入使用，作为国有民族品牌的珠江和海伦未来产能释放将有助于两家公司在二胎逐步放开的过程中抢占发展机遇。
总体而言，二胎逐步放开中长期利好乳品、纸尿裤材料、钢琴等行业，若是基于长线投资则应在上述行业中寻找标的，未来市场规模和业绩提升是股价走强的主要着眼点之一。而短线而言，短期涨幅大的领涨品种如：群兴玩具、海伦钢琴还有短炒的机会。目前，各省市放开二胎的时间尚未公布，后续各省宣布落实放开二胎的时间表的时候，市场必然会迎来第二波炒作。
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