商业计划书概述（共7篇）
世界经理人办公伙伴认为具体而言，商业计划书主要有以下几个部分：公司概述：包括公司名称、地址、联系方法等;公司的自然业务情况;公司的发展历史;对公司未来发展的预测;本公司与众不同的竞争优势或者独特性;公司的纳税情况等。
商业计划书范文（公司概述）
1.公司概况：这里面可以包括注册时间，注册资本，公司性质，技术力量，规模，员工人数，员工素质等;
2.公司发展状况：公司的发展速度，有何成绩，有何荣誉称号等;
3.公司文化：公司的目标，理念，宗旨，使命，愿景，寄语等;
4.公司主要产品：性能，特色，创新，超前;
5.销售业绩及网络：销售量，各地销售点等;
6.售后服务：主要是公司售后服务的承诺。
详细一点的如：
公司基本情况：
公司名称
成立时间
注册资本
实际到位资本
其中现金到位
无形资产占股份比例 %
注册地点
公司性质为：请填写公司性质，如：有限公司、股份有限公司、合伙企业、个人独资等，并说明其中国有成份比例和外资比例。
公司沿革：说明自公司成立以来主营业务、股权。注册资本等公司基本情形的变动，并说明这些变动的原因。
目前公司主要股东情况：列表说明目前股东的名称及其出资情况，如下表：
股东名称 出资额 出资形式 股份比例 联系人 联系电话
甲方
乙方
丙方
丁方
范文网【】
目前公司内部部门设置情况：以组织机构图来表示本公司的独资、控股、参股有公司经及非法人机构的情况：
以图形方式表示。
公司曾经经营过的业务有。..。..。
公司目前经营的业务为。..。..。
目前主营业务为。..。
公司目前职工情况：
*如：拥有员工 人，其中管理人员 人，生产工人人;管理人员中，大专以上文化程度的有 人，占员工总数 %，大学本科以上的有人，占员工总数 %，硕士学位(含中级职称)以上的有 人，占员工总数 %，博士学位(含高级职称)以上的有 人，占员工总数 %;
从中国陶瓷史的发展进程分析,宋元时代是中国陶瓷工艺又一次飞速发展的阶段,同时也是“陶瓷美学新境界的开辟”和转向的阶段。由于政治、经济等多方面原因的影响,至明清时期,一度繁荣的中原陶瓷业逐步走向衰微,而自“元代开始,景德镇开始成为中国的瓷器中心”。中原的陶瓷业虽于明清总体式微,但仍有不少窑区继续发展。
宋代时期五大名窑中的钧窑、汝窑、官窑(开封)均位于中原地区,宋金时代最大的民窑———磁州窑系生产的核心地区磁州(属邯郸市)也位于此区域。宋金时期中原陶瓷的生产工艺水平和产量都是十分惊人的。由元入明清,随着景德镇陶瓷的“异军突起”,中原地区陶瓷市场上景德镇陶瓷产品的占比随之提高。同时,景德镇陶瓷产品不仅拥有了普通民众的市场,而且也占据了权贵等“高端”阶层的市场。“河南各地墓葬出土的瓷器在一定程度上仅反映了当时民间生活用瓷的工艺水平。一些王室大族墓葬、窖藏出土瓷器和宗庙寺院所藏供器,以及传世的许多景德镇瓷器精品”,这一考古事实为上述结论———景德镇瓷器占据高端市场———的合理性提供了强有力的支撑。
有关景德镇陶瓷占据中原普通市场的观点,现选取中原地区部分重要商镇转运、销售景德镇陶瓷的情况对上述观点进行阐述。
明清时期,中原地区的重要商镇主要有:临清、周口、北舞渡、朱仙镇、赊旗等。
“明清时期,由于社会经济的发展,城市又有了新的发展,‘今之所谓都会者,则大之而为两京、江、广诸省;次之而淮、相、苏、松诸府;临清、济宁诸州;仪镇、芜湖诸县,瓜州、景德诸镇’(引自万历《歙县志》卷十,《货殖》)。”临清可谓当时北方的经济转运中心和贸易中心,它与全国十四个省份建立了贸易关系,“除山东的府县外,还有京师、直隶、河南……江西……等”,其中大宗贸易产品中就包括“从南方输入的景德镇的瓷器”,景德镇瓷器的销售不再是地域性的而成为了全国性的。
周口(周口市)、北舞渡(漯河市舞阳县)、朱仙镇(开封市)、赊旗(南阳社旗县)被称为“清代河南的四大商镇”,四大商镇所销售的瓷器多数来自景德镇。根据许檀教授的研究,景德镇瓷器的转运、销售的过程大致是:首先景德镇瓷器由水路运至南阳赊旗而后转运至开封鄢陵、北舞渡以及周口,“由此可知赊旗输入的瓷器至少会转运河南的大部分地区”。此外,景德镇瓷器还经其他途径转运至周口、朱仙镇以及临清等地区,从而形成了占据中原地区庞大的销售市场。
根据相关研究成果,现将明清景德镇瓷器在中原地区的转运、销售路径以地图的形式予以展现(见下页图1)。
面对景德镇陶瓷产品压倒性的绝对竞争力量,中原地区的陶瓷生产并没有一蹶不振,反而有了较为惊人的发展。
邯郸市磁州彭城窑在明清时期已经成为了“居人万家,陶冶之利甲天下”的北方民间窑场,其获利之丰富、产品之众可与景德镇比肩。因此彭城窑就具有了“千里彭城,日进斗金”以及“南有景德,北有彭城”之称谓。
晋冀鲁豫四省在地缘上极为接近,便于相互之间开展商业贸易,因此中原很多窑场的陶瓷产品就占据了其临近地区的市场。例如鲁山县梁洼北街窑神庙雍正十三年(1735 年)所立的“邑贤侯金老爷德政革除瓷货牙佣碑”是由山陕两省64家瓷业商氏捐资建造。这一史实说明,清代梁洼窑的瓷器产品至少销售至山西、陕西的许多地区。当然,64 家瓷业商氏汇集梁洼窑,也足以说明梁洼窑瓷器生产、销售状况之盛。
注:本文“中原”一词所指区域按照《中原经济区规划》的范围确立。
清化镇“自古以来,就是河南与山西的一条唯一贸易路线”,柏山村的柏山缸窑场正好位于这条贸易线路之上。现在,笔者虽无直接史料证明柏山窑陶瓷产品行销山西的事实,但是,根据曹爽《怀川风俗与民俗研究》有关怀川(包括今博爱县清化镇)陶瓷销售方法的论述,也可间接推测出上述结论。“怀川陶瓷销售方法最主要的是窑场直接将货物提供给批发商,转运至外地销售……再次,据邓宏礼考证,怀川民间有‘转一圈’的传统销售办法,即销售人员携带瓷器到山西换取铁锅等物品,运至温县、孟县换成花生、大豆等物品,然后运到沁阳销售变成现钱”。
根据零星的史料及考古资料证明:作为明代“七大钞关之一”、明清“北方最大的商业城市”的临清成为了中原诸多窑场陶瓷产品“外销”的枢纽。例如彭城窑的日用瓷器、陶缸(彭城一度成为全国最大缸生产基地)、柏山窑陶瓷以及“明清两代由乔氏家族‘一统天下’、远销全国各地的阳城琉璃”等。
二、明清中原的主要窑区及生产状况
明清中原地区的窑场数量可以用“密如繁星”加以形容,其瓷器生产与销售的状况则会随着社会时代与经济的变化而变化。瓷器生产所需资源的多寡、窑区所处地域位置的优劣、瓷器工匠手工技艺的精粗、窑户与商人具备资金的丰拮、区域民众消费能力的高低等因素都是影响瓷器生产与销售状况优劣的决定性因素。
(一)明清中原陶瓷窑址分布
根据叶麟趾、锡嘏的《古今中外陶瓷汇编》(1934 年)、文物编辑委员会《中国古代窑址调查报告集》(1984 年)、河南省文物研究所编著的《河南古瓷窑址资料汇编》(1985 年,内部印刷资料)、赵青云的《河南陶瓷史》(1993 年)、河南文物局编《河南文物》(2008 年)等相关资料整理出明清时期中原地区的窑址包括:清丰窑、淇县窑、怀庆窑、河内窑、清化窑、新安窑、陕州窑、登封窑、钧州窑、张公巷窑、许州窑、桃花店窑与梁洼窑、阳城窑(山西晋城市)、临清窑(山东聊城市)、彭城窑(河北邯郸市)、临城窑(河北邢台市)、蒙城窑(安徽亳州市)等。具体的明清中原窑址分布现以地图的直观形式呈现如下:
明代时期的窑址分布图:
清代时期的窑址分布图:
(二)主要陶瓷窑区的生产情况
根据课题研究的需要及当下搜集到的相关考古和其他研究资料,本课题涉及的主要陶瓷窑区有:彭城窑、鲁山梁洼窑、清化柏山窑、阳城琉璃器窑、临清砖窑、登封窑等。如有必要,在课题研究过程中笔者还将选取其他窑区的相关资料予以支撑课题的有关论述。
磁州彭城窑兴起于明代,既有民间窑场,也有官方窑场。据《大明会典》记载:“明代在彭城镇设官窑四十余座……明弘治十一年,进贡于皇家之瓶、坛达一万一千九百三十六个”。彭城能够被官方选定为窑场的所在地,说明其拥有地烧制陶瓷的资源和工匠的技艺素质与数量等都应是最优的。
民间窑场的生产状况可以借助明张应登 《游滏水鼓山记》的相关记载进行说明:
“……彭城陶冶之利甲天下,由滏可达于京师。而居人万家,皆败瓮为墙壁。异哉!晨起,视陶陶之家,各为一厂,精粗小大,不同锻冶。入室,睹为缸者用双轮,一轮坐泥其上,一轮别一人牵转,以便彼轮之作者,作者圆融快便入化矣。为碗者止一轮,自拨转之,而作亦如是。□之似此作者曰千人而多,似此厂者曰千所而少。岁输御用者若干器,不其甲天下哉!而近以旱故,各减十之一二矣。”
“居人万家”虽有夸张成分,但也可说明彭城依靠陶瓷业所养育人口之众多。“陶陶之家,各为一厂”由此推测彭城陶瓷生产模式主要以家庭为单位,“似此厂者曰千所而少”,窑厂之众多也可想见。“岁输御用者若干器”说明彭城承担着官方烧造任务。
张应登记载的是一般民窑的生产状况,但据《龙谭李公墓志铭》的相关记载,又体现出李龙谭作为“官府商人”经营陶瓷业的盛况。
“……公实力农桑,攻陶冶朝夕经营迄天宁处。不三十年,置陶冶五十余处,庄房八百余间,田园千犹余亩。且也子而孙,孙而又孙,家道隆隆。”
考古研究表明,“明代尚无梁洼之称”。但是随着梁洼窑业于清初叶的兴起,梁洼镇由最初的“连洼”、“梁洼街”更名为“梁家洼镇”。地区行政称谓由“街”改“镇”的变化说明了梁洼为政府提供的商业贸易税收量是十分可观的,而梁洼商业税收的重要来源正是陶瓷产品的贸易。由此,可以得出清代时期梁洼窑陶瓷生产的兴盛和贸易量的巨大。梁洼北街窑神庙存有的雍正十三年“邑贤侯金老爷德政革除瓷货牙佣碑”是由山陕两省64 家陶瓷商氏捐资建立的。“64 家商氏”说明梁洼陶瓷生产量确实是十分巨大的。据“道光年间梁洼瓷商万镒号掌柜曾说:‘曹操八十三万人马开到梁洼,我不出院子每人给他发个大碗’”,亦可证明梁洼窑陶瓷生产和销售之盛况。
临清窑作为明清官方用砖的指定窑厂,其生产规模通过下述研究结果便可见一斑:
明清两代的砖窑都分布在卫运河两岸……总窑数大约384 个,其中东西吊马桥72 座;东西白塔窑48 座,张家窑、河隈张庄72 座,共计192 座,每座包括两个窑。
每座窑连同窑户、作头、匠人、杂工至少应在50 人以上,以200 座窑计,可知在临清从事砖瓦烧造的手工业者不下万人。
前文也已提及,临清窑一年产砖量约“一千一百五十二万块”,也足以说明其陶瓷生产之盛。
明清中原陶瓷窑区生产状况兴盛的原因是多方面的:总体经济状况的提升、工艺交流的深入、工匠流动的自由、官方赋税的废除等。 社会政治、经济趋势的变化为陶瓷工商业者———窑户、工匠(窑作)、商户(行商、坐商)———成立自己的各种行会组织奠定了重要的基础。
摘要：明清时期,景德镇陶瓷产品在全国市场中占据主导地位。在此影响之下,虽然中原地区陶瓷产品的生产与销售水平有所减退,但是中原地区的陶瓷窑场的数量、产品的种类等方面都有所改善。
点评商业计划书可以有十大要点,下面我们以中国移动通信凌窦村便民店这份计划书为例来具体分析一下。
我的商业想法
我们要求能够清晰的描述人们遇到的问题,并且问题实际存在,和当地当时的情况相吻合,最好要有数据的支持。如果项目别出心裁,富有新意;或者项目某些细节具有创意就更好了。
对三类客户群:本村农民、外来打工者、在校学生所遇到的问题进行了清晰的描述,简单实在。当然,数据显得过于宽泛,如果能具体一些,如凌窦村现有人口约多少;划为开发区后,已有多少建筑工地在施工,外来打工者约多少人;高校区现有学校几所,学生人数约多少,每年的人员变动有多大(毕业的、新入学的,这个市场是在不断变化更新的),平均每人每月话费达多少。当然,这就需要做科学、客观的市场调查,数据要完整,通过数据分析能准确把握市场发展趋势。
这个项目本身并不具备多少新意,它好在可行性强,我们可以在某些细节上下功夫。
我的资格
这部分要能够清晰的描述为什么我有此资格经营这个生意,我所拥有的资源是哪些,包括个人的经营管理能力、对行业的熟悉程度、所拥有的社会和个人资源、独特的经营方式等。
这部分描述的比较清楚,但可以再挖掘,例如我们从后面看到作者本人一直在学生会工作,这就拥有了良好的人脉资源;后面还提到由中国移动提供统一经营执照,且属于代销性质,这说明与移动的合作关系密切,这是非常好的社会资源;分销人员都是学生,这是其独特的经营方式等。
我的竞争优势
作者通过市场调研,分别从地点、价格、销售方式这三方面与竞争者相比,能清楚地界定自己所拥有的竞争优势,是别人不可模仿或短期内不可超越的。他的产品/服务自身有独特优势。
我的企业使命
企业使命应该简洁、清晰、响亮、与本生意密切相关。
中国移动通信凌窦村便民店的使命:给顾客带来方便、廉价,是我们的使命!符合以上要求。
我的企业综述
这部分我们主要看以下两点:
1.选择合适的法律架构,注册资金:尤其是个体工商户,建议注册资金参考半年或一年的成本。
2.是否形成了项目团队,团队成员分工明确,配备得当,能各自发挥所长。
中国移动通信凌窦村便民店的人员构成过于简单化,妈妈只是实体店铺的营业人员,还有更多的分销人员,那是一个销售团队,这个团队的高效工作才能带来丰厚的收益。计划书在这部分应该加以补充。
市场营销
能够清晰的界定自己的目标客户的特征。
市场营销方案切合市场需求,具有很强现实操作,活动设计新颖,具有创造性。有成熟商业盈利模式。
宣传计划
列出所需要采用的宣传方式和方法,每个月的数量和支出金额合理。
财务
清晰地知道单位的定义,单位销售成本和单位售价,单位毛利之间的关系。
明确利润表中的销售收入与销售预测表中的总销售额之间的关系。
销售成本与销售数量相一致。
其他的财务数据填写有根据且合理。
市场营销、宣传计划、财务这三部分,作者因为有实际操作的基础,所以方案切实可行,盈利模式相对成熟,数据真实可靠,销售预测更实在,项目成本分析:项目成本考虑全面,核算符合市场情况,对项目成本控制考虑较为周详。项目盈亏分析:项目盈亏平衡点分析科学、客观,盈亏平衡时间分析切合市场实际。项目投资回报分析:明确投资回报率,并符合市场实际;明晰投资回报周期,预期分析科学。这些都是这份商业计划书最优秀的地方。
企业目标和个人目标
能够有明确的数据支持短期和长期的目标,并且目标可以达到,具体而不空泛。
同样有数据支持。个人目标应该是个人学习和生活方面的目标,与企业目标的内容不雷同。
公益计划
我们来看看凌窦村便民店的公益计划:
1.为家庭贫困的学生提供机会,让他们到我这里批卡去卖,不但可以增加他们的收入,而且可以增强他们的社会实践的能力。我为他们提供一定折扣和付款期限。
2.在部分学校,每年对一些比较优秀的学生,奖励手机卡。
3.在部分学校,支持学生会的工作(我一直在学生会工作)。
最符合特定投资者需求的商业计划书就是好的计划书,因此撰写符合“投资者关心什么样的项目”的要求就是唯一标准。
课后测试 测试成绩：100.0分。恭喜您顺利通过考试！
单选题
1.下列说法错误的是： √
A
B
C
D 消费信贷强调的是贷款的经济用途“个人信贷”是以主体特征为标准进行的贷款分类消费贷款的出现意味着银行对消费品的信贷支持重点已经从制造领域转向消费领域在经济循环中，消费信贷支持“消费”环节
正确答案： C
2.美国《1974年统一消费信贷法典》规定“消费信贷”的融资金额不超过多少美元: √A
B
C
D ***35000
正确答案： B
3.美国的消费信贷法主要调整三种信用关系，不包括以下哪种: √
A
B
C
D 金融机构与消费者之间的贷款信用关系销售商与消费者之间的消费信用关系金融机构与销售商之间的合作信用关系消费者、金融机构和销售者三者之间的信用关系
正确答案： C
4.英国的房屋抵押贷款执行利率不可采用的是： √
A
B 浮动利率固定利率
C D 最高下限利率最高上限利率
正确答案： C
5.法国消费信贷必须满足三个条件，不包括以下哪个选项： √
A
B
C
D 当事人销售商期限额度
正确答案： B
6.关于日本的消费信贷，下列说法错误的是： √
A
B
C
D 消费信贷包括合作式和非合作式合作式消费信贷的担保一般由担保机构提供贷款金额从5万日元到1亿日元不等消费贷款客户还需向提供担保一方支付保证金
正确答案： B
7.关于我国个人消费信贷的持续发展，下列说法错误的是： √
A
B
C
D 与消费信贷风险防范相关的法律制度亟待健全完善我国已建立完备的个人资信记录制度收入分配的现状直接影响消费信贷业务的开展银行对消费信贷业务的管理有待改进
正确答案： B
8.不属于发展商业银行个人消费信贷的重要意义的是： √
A
B 有利于实现供需平衡，促进经济有效增长有利于我国经济社会的协调发展
C 有利于商业银行调整信贷结构，提高资产质量
D 有利于我国居民增加储蓄额，减少投资规模
正确答案： D
9.不属于个人汽车消费贷款担保方式的是： √
A 信用
B 质押
C 抵押
D 保证
正确答案： A
10.下列个人消费信贷品种中期限最长的是： √
A 个人综合授信
B 个人汽车消费贷款
C 旅游贷款
D 个人住房贷款
正确答案： D
判断题
11.个人消费信贷中的贷款不能用于家庭购买消费品。√
正确
错误
正确答案： 错误
12.我国已制定了专门的《消费者合同法》，消费者合同适用该法。√
正确
错误
正确答案： 错误
13.在英国，房屋抵押贷款是消费贷款的主要形式之一，期限最长为30年。√
正确
错误
正确答案： 错误
14.目前我国消费信贷的资金流向主要集中在房地产类和汽车类两大高风险行业领域。√
正确
错误
正确答案： 正确
15.个人综合授信的借款人在总额度和有效期内可随时申请贷款，无需反复办理抵押或质押。
正确
错误
正确答案： 正确
天津市新达工程机械培训学校是天津地区唯一的一所工程机械专业培训学校。学校坐落在天津市蓟县邦均镇，与诸多高等院校、科研院所、文化场馆、商务中心等构成天津市外向型发展前沿。负责普通高等教育外的成人教育，培养适应社会发展需求的各类工程机械专业人才。国家承认学历，学生毕业，颁发由国家劳动部统一印制的毕业证书。学院具有独立的师资队伍，并与校各系、部师资共享。经过实践，学校形成了具有成人教育特点的教材体系，为国内工程机械培训业的先声。
二、招生生源背景分析概述：对往届入校学生进行调查研究，结果显示：
1、求学动机表现：为掌握技能、解决就业和继续深造，的问题上表现较多的关注比例所不同；
2、招生目标群：招生当以应待业人员、下岗再就业人员和初高中毕业生宣传为主。
3、生源了解学校的现状：学校品牌的美誉和信誉在国内的知名度较高，且学生及学生家长对我校的认识还不够，知识等。
学生生源趋于低龄化发展，狙击竞争对手，都是学校面临的现实问题。机会和理由。
三、分析市场困难挖掘机会点：
（一）市场困难分析
1、行业内竞争激烈，僧多粥少。在机械培训院校相对成熟的华北地区，市场前期的高利润回报率兴起了一大批工程机械培训学校，时，天津市新达工程机械培训学校的生源还受到其他学校的分流，困难选择。
2、圈内竞争内耗黑洞凸现。华北地区培训行业内部竞争激烈，以蓝翔、九州等学校为首将工程机械培训业搅成一锅粥，77.4%的新生是出于自我意愿，其他新生出自家人意愿。学生学习主要总体上“78.5％；继续深造占
比如毕业证是否被国家承认，食宿问题也是学生及家长关注之一。
业内竞争非常激烈，其长期内耗代价不菲，”占较大比例60.9%；家人在“解决就业”48%根据动机由来的不同，需求比例又有 而学生能否学到想学的现在怎样实施生源终端拦截，给他们一个了解的尤其表现在生源的竞争上。同致使现在学院面临招生的个别弱小学校甚至不择手段，以损害行
掌握技能但时下国内类似机械培训的学校层出不穷，所以我们需要走近生源之地，业利益的不正当竞争手段抢生源，回避并转嫁责任。走出圈内，避免内耗，寻找突破点，以优势树立行业领导地位是天津市新达工程机械培训学校的必然选择。
3、年度招生宣传，如火如荼。如何提高招生命中率，已成为学校的一大困惑。
（二）市场机会点分析：
1、天津市新达工程机械培训学校具备良好的品牌知名度。通过对学生及其家长的调查发现，新达在他们心中拥有较高的品牌知晓度。这次策划也是一个借力发力的市场运作，借助新达推动招生的有效进行。
2、各个学校的终端推广环节薄弱，利于新达营造终端拦截攻势。华北地区学校在各个地市设置的招生办事处过于散落，招生宣传和推广力度薄弱。鲁美成教学院可以大造声势，实施终端拦截，最大限度回笼生源，击败竞争对手。
另外，时下正是家长考虑待业子女求学接口，也是其习惯此时重大决策的关口，很容易受到外界宣传的影响，待业毕业生也多会选择此时考虑未来的成长问题，我们要做的就是抓住这个时机，引爆需求。
四、招生策划建议案：
（一）招生策划目的通过招生推广活动，走近生源终端，以真情演绎学校风采，突破困难地区的生源招生困境，快速扩大招生生源，树立良好品牌形象，加强行业领导地位，维护行业利益持续增长。
（二）策略主题导向
重点地区，刺激就读需求，实施终端拦截，扩大生源招生，塑造学校品牌。
（三）招生试点地区
以自身所在的三河、玉田、遵化、内蒙为今年招生突破点
（四）目标群体
周边县市应往届初、高中毕业生及在职人员。
（五）招生活动推广时间
（六）筹备内容：
·征集优秀学生与教师合影。由学校组织向在汇集成册，然后加工、装帧、制裱，制作成展牌。
·组织参与人员：学校负责人（5人），在校学生（100人），宣传人员（10人）；沿途发放招生简章，学校招生宣传展牌、条幅和宣传材料，突出学校的办学实力和学校品牌效应，宣传材料的制作必须精美
五、招生活动推广主题和主要内容
·推广主题
“新达机械——成功之行长跑活动”，提倡“与你携手迈向成功”的传播理念，并将该理念贯穿整个活动当中。
·活动创新
此次活动不同于一般的招生宣传，创新之处在于展现新达的师生团结互助、积极进取、朝气蓬勃的团队精神。从而引起社会及大众关注，树立鲁美成教院的知名度和亲和力，让大众更加了解和认可鲁美成教院。此活动与招生宣传相互承接，以扩大对目标人群的有效号召力和吸引力。
·主要内容
第一阶段为“预热”,学生在各个重点社区设立咨询点进行宣传，形式以活动展板为主，发放DM及宣传品，现场解答学生及家长的疑问，让新达走近千家万户，为新达的招生播种希望，并将后期重点活动有效地托起；
第二阶段为“高潮”，通过“与你携手迈向成功” 新达——成功之行长跑活动，用学生和学生家长的声音唤起目标人群的注意，最大限度地刺激目标消费者的消费需求，引爆流行；
第三阶段为“收获”，长跑活动结束后，立刻（当日或次日）开展“新达——成功之行”，将有就读意愿的生源（学生和家长）带入校园，进行生源的最终过滤，同时也意味着学生将走近新达，体味新达的成功，渴求成功于天津市新达工程机械培训学校，亦是一个成功招生时期。活动的展出不但可以树立新达在天津地区的良好品牌形象，而且有效地推动招生活动开展和延伸，必定生源广进，同时有效地封杀竞争对手的攻击。如果此次活动成功，下次招生活动就可以将成功经验快速复制。
六、前期筹备阶段，运筹帷幄，筹备先行
制定策略，规划流程，掌控时间，权责到位，绝对执行，刻不容缓。
（一）筹备时间：
（二）筹备内容：
1、征集学生上机与教师指导的影集。汇集成册，然后加工、装帧、制裱，制作成展牌。··组织参与人员（4人）：学校负责人（2个），在校学生（2－4人），宣传人员（2人）；
·学校招生宣传展牌、条幅和宣传材料的制作，突出学校的办学实力和学校品牌效应，宣传材料的制作必须精美。
2、DM宣传品的筹备。根据学校招生的实际情况，筹备学校招生的·DM设计：设计简单的学校招生的宣传单页，时刊印长跑活动的时间和地点）
3、组建咨询团。根据活动需要，咨询团至少包括三方人员：
·校方代表（1人）
·学生及家长代表（4、新达——成功之行。学校通过天津各招生办事处或活动现场收集意愿到天津新达就读的学生（以及其家长）
·解说人员（2
学环境，争取现场说服学生及其家长。
5、活动流程的制定。通过前期调研，制定活动开展地点和流程路线
6、引起媒体关注，让更多的人群关注新达的招生活动的推广。
七、效果预测
1、新达将得到空前强势的传播，迅速展示学校的办学实力和规模，极大提升品牌的美誉度和信誉度，有效得力地发挥了品牌区域终端的张力，谁的良好社会形象。
2、培育市场，生源广进，稳固新达生源的后备江山。
蓟县是天津市内重要城市，其招生推广的成功经验可以快速复制，重点突破几个重要城市，即可形成整个天津市的高屋建瓴之势，学院的快速发展。
系列活动之后的边际效应巨大，消费者对学校的新认识新观念，并形成良好的口碑宣传，定会不断吸引更多学子连绵不断、内容包括新达的招生活动安排，3人）。现身说法，实事求是，声情并茂，诚信有加。，通过报媒宣传相关活动事宜。形成新达绝对的区域领导品牌，有利于鲁美成教院树立行业老大地位，引起各个媒体关注，树立新达在社会的良好品牌形象，DM。学校介绍，（同 舍我其带动整个艺术固化。宣传学校，宣传活动，解惑释疑；名），终端介绍学校，参观学校的优雅的艺术氛围，先进教学设备，良好的教
BUSINESS PLAN
Billion Team International Investment Ltd.
Unit I 3/F
Good Harvest Ctr 33 On Chuen St. Fanling
Hongkong
0852 26826421
(86)027 87389766
[Your Name]
[DATE]
TABLE OF CONTENTS
Executive Summary..........................
Management..................................
[Company] History...........................
[Product/Service] Description.............
Objectives..................................
Competitors................................
Competitive Advantages...................
Innovation..................................
Pricing..................................
Specific Markets..................................
Growth Strategy....................................
Market Size and Share..........................
Targeting New Markets.......................
Location..................................
Manufacturing Plan................................
Research & Development......................
Historical Financial Data........................
Proforma Financial Data.........................
Proforma Balance Sheet.........................
Cost Control..................................
Effects of Loan or Investment...............
Attachments..................................
Executive Summary
[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
[Startup, growth] opportunities exist in [Product/Service].
The need for use of efficient distribution and financial methods in these overlooked markets.
[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.
Several other prospective [customers/clients] have expressed serious interest in doing business within six months.
[I/We] previously owned a company that was active in the widget markets.Over the past few years I spent much time studying ways to improve overall performance and increase profits.This plan is a result of that study.
The basic components of this plan are:
1. Competitive pricing
2. Expand the markets
3. Increased advertising
4. Lower our unit costs,
5. Thereby achieving higher profits.
1. Sign contracts
2. Increased advertising
3. Increase office staff
To this end, [I/we] need investment from private individuals and/or companies.A total of $XXX is being raised which will be used to finance working capital, plant and equipment.The company will be incorporated and common stock issued to investors.&nb
sp;The company will be run as a [proprietorship, partnership, corporation].
Financial Goals
Year 1
Year 2
Year 3
Sales
$1,000,000
$1,400,000
$1,600,000
Net Income
$25,000
$250,000
$375,000
Earnings per share
.01
.12
.14
Management
[Name]
[Title]
[Experience]
Sales growth from zero to $1,000,000 in five years.
Led market in market share - 30%.
Formulated advertising budgets & campaigns.
Pioneered new distribution channels.
Established national sales force.
Established national repair & service centers.
Brought new and innovative products to the market.
Designed point-of-purchase materials.
[Education}
University of Boston
Boston, MA
B.A. - Computer Sciences
Short Biographies
President
John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990.Mr.Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc.He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987.This firm was sold to FatCat Widgets, Inc.in 1987.Mr.Doe has held a sales position with U S West Inc.since then.Mr.Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy.Mr.Doe is employed by the Company on a full-time basis.
Chief Financial Officer
Richard Roe, CPA, Chief Financial Officer, Treasurer and Director.Mr.Roe joined Random Excess, Inc.in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989.Mr.Roe was appointed Treasurer and a Director in July 1990.He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988.Mr.Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting.Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants.Mr.Roe is employed by the Company on a full-time basis.
Vice President
Joe Dokes, Secretary, Executive Vice President and Director.Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc.Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Ope
rations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990.He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department.From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc.From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50.Mr.Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982.He did not receive a degree from either university.Mr.Dokes is employed by the Company on a full-time basis.
Vice President
Sally Seaugh Vice President of Marketing.Ms.Seaugh has been the Company’s Vice President of Marketing since November 1988.From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado).From February 1980 to August 1986 she was self-employed as an independent oil and gas landman.Ms.Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education.She is employed by the Company on a full-time basis.
Responsibilities
John Q. Doe, Chief Executive Officer - Responsible for entire operation.Oversees management function and all other executives.
Salary - $60,000.
Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations.Salary - $40,000
Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.
Salary - $35,000
Sally Seaugh Vice President of Marketing.Responsible for marketing, human resources and training.
Salary - $30,000.
Total Executive Compensation
$165,000.
[This Page is for an Organization Chart, if applicable.]
[Company] History
In [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry.This company was located in [City, State].[I/we] formed this company as a [proprietorship, partnership, corporation].Others involved in this business were: [names].
The main goal of this company was to [explain].
Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]
This venture was very successful in generating and increasing sales, but was not effective in achieving profitability.The main reason for this was the amount
of actual overhead experienced.This overhead was not initially anticipated by me at the beginning of that venture.Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected.With this level of overhead, it was mathematically impossible to achieve profitability.
or:
This venture was very successful in generating and increasing sales, as well as effective in achieving profitability.This was due to the following reasons:
[Reason 1}
[Reason 2]
[Reason 3]
OR:
[My Company] was recently conceived and is still in the beginning stages.To this point the following has been accomplished:
§A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.
§A prospective [customer/client] list has been drawn up.
§Strategy meetings are being held every Monday, Wednesday and Friday evenings.
§This business plan has been drawn up.
[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans.A short paragraph should suffice.]
We are now able to adequately address the markets we have targeted.We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.
[Product/Service] Description
[My Company] intends to offer [product/service].This [product/service] offers our customers the best possible solution as it:
§Offers the lowest price on the market
§Is the most technically advanced
§Offers more useful features
§Saves them time and money
§Offers our users better value per dollar spent
§Provides an alternative way to achieve a similar task.
§Provides a service which is not presently available in this area.
§Is strengthened by a team with combined experience of XX years.
§Saves them time and money
§Provides an alternative, cost effective way for them to realize a similar goal.
We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service].This agency will last until XXX at which time it may be extended for XX years or terminated.This agency agreement is cancelable upon XX days written notice.
The [product/service] has a useful life of XX y
ears.To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:
1. Overnight delivery
2. Cold storage
3. Incorporate preservatives
4. Shipment within two weeks to distributors.
5. Specially padded boxcars.
Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years.To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development.Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense.Our manufacturing plan has considered this.
[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc.explain what service is.Then give a detailed description of your particular service and its uniqueness.]
Short Examples:
1. Our carpet cleaning machinery is state-of-the-art.
2. Our consulting practice will address these specialized areas: [list]
3. We will only rep these specific product lines. [list]
Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services.We will meet this challenge by:
1. Hiring staff specialized in these new areas.
2. Increase our continuing education and training expense.
3. Adding complementary lines.
4. Make regular investments in new equipment.
Objectives
Long Term
[My Company] believes very strongly in technical, financial, business and moral excellence.To secure a stable future for all those connected with [My Company] we have set the following long term goals:
Present market is estimated at $XXX.Our goal for market share is XX%.
We want to be considered by our peers to be the market leader in sales as evidenced by:
Trade industry awards
High end of scale in financial ratios
Major market share
Technical excellence (awards, honors, etc.)
Community involvement (Rotary, United Way, etc.)
Short Term
Market share goals -
1. First YearXX%
2. Second YearXX%
3. Third Year XX%
4. Fourth YearXX%
[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.
1. Budget for complete computer training for appropriate applications.
2. Set up, Maintain] emplo
yee benefit program for continuing college education.
3. Budget for necessary seminars and/or continuing job-specific education.
4. Maintain state-of-the-art accounting system for careful tracking.
5. Monthly reports on financial status vis-a-vis the industry.
6. Aggressive recruitment of the best technical staff in the industry.
7. Support company involvement in various local and national charity events.
Competitors
Name
Address
City, State
Strengths:
§Location - next door to supplier factory, on major artery, close to terminal, etc.
§Pricing - Low cost producer, known for aggressive pricing policy.
§Delivery - ships overnight to anywhere in the world.
§Management - Everyone has an MBA from Harvard.
Weaknesses
§Service - takes more than 3 months to receive spare parts.
§Dedication - If it’s sunny, they’re on the golf course or ski slope.
§Machinery - Slowly approaching obsolescence unlessreplaced within six months.
§Overhead - Spend lavishly on corporate dining room, limousines and champagne.
Competitive Advantages
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market.[I/we] have XXX years of hands-on experience in this industry.
Sophistication in finance and distribution.This results in my being the low cost supplier in these price sensitive markets.
The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.
Our targeted minimum gross profit margin for a categorymust be XX%.
By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power.As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.
Product pricing will include a range of quantity discounts as well as an early payment discount.
Rather than being strictly regional, [I/we] will expand into the national market.
To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly.[I/we] will also use overseas bank accounts.
With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis.This allows me greater discounts.
A level and policy of Capitalization that will allow
me to fully address the respective markets with comprehensive marketing and customer service plans.
By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.
A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.
A toll-free national 800 number will be used for customer orders and inquiries.
[I/we] will print complete four-color catalogs on a yearly basis.Price lists will be updated as needed.[I/we] intend to be aggressive in trade magazine advertising.
Consideration will also be given to attending trade shows around the country.
With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.
Innovation.[I/we] have a history of innovative ideas.
[List your most meaningful ideas and any new ideas you have for the future.]
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market.[I/we] have XX years of hands on experience in this industry.
Sophistication in management and finance.We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.
Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.
As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.
A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.
By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.
Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.
Innovation
[I/we] have a history of innovative ideas.
[List your most meaningful ideas and any new ideas you have for the future.]
Summary
Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business.Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share.What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques.This will allow us the following options:
§increase service
§
increase advertising
§reduce prices
§ increase profits
§ increase selection
Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business.What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques.This will allow us the following options:
§increase customer service
§increase advertising expenditures
§increase profits
§increase selection of services offered
This plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals.This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.
Pricing
Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be.[I/we] then determined what the market price was for the normal widget.At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price.However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.
To test this price, we called a database of 50 large users of simple widgets.We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available.We found that 75% of those polled would be interested in this product.Of this 75%, we received 10 firm orders representing approximately 30% of this group.
OR:
We have determined that the market price is $ XX per unit.This will equal a margin of XX%.
OR:
Our unit cost has been figured at $XX.We need a margin of XX% to pay our overhead and earn a sufficient profit.Therefore, our selling price will be $XX.
Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be.[I/we] then determined what the market rate for comparable services were.At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.
[Optional, if applicable]
However, since our service is unique and demands a higher level of expertise, we felt that we should bill above othe
r comparable rates.
Specific Markets
Market #1
General History
The first widget was introduced into the market in 1036.Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget.The market for widgets has been generally steady with market growth closely following the typical population growth.At this time there are approximately 1,500 companies worldwide making comparable simple widgets.
Lawn care companies have enjoyed a period of steady growth over the past twenty years.This demand is due to many factors, not the least of which is the advance of lawn care technology.In our proposed marketing area, there are 25 lawn care services.
Entry Strategy
Our widget has been designed by the latest in computer aided design.We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing.This gives us a tremendous price advantage.
We intend to market our complex widget through all the normal channels available to simple widgets.These include retail, wholesale, and OEM.To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA.We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.
Our sales representatives will be chosen based on their own experience in the marketplace.It is our intention to hire the best and the brightest among those currently available.Our marketing tests included many of the reps we initially would like to hire.
Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal.Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.
We intend to attack this market very aggressively through the use of:
1. A pool of 10 telemarketers.
2. House-to-house visits to neighbors of present clients.
3. Advertisements in upscale magazines.
4. Radio advertisements on weekends.
5. Sales calls on real estate management companies.
As we are offering a unique service, informing the public of our capabilities is of utmost importance.
Growth Strategy
After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and enter
ing various foreign markets.
After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company.We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force.We intend to develop further sales reps from within by hiring and training them in our own sales methods.We will increase national advertising and begin targeting smaller accounts and specialty outlets.Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.
After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:
1. Expand telemarketing pool to 20.
2. Increase number of direct sales reps.
3. Expand into neighboring cities.
Market Size and Share
The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey.We estimate that we can achieve XX% market share within XX years.
Marketing data for other markets is in the process of collection.
Other Markets
Use the same format for additional markets.
Targeting New Markets
To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:
§Customer contact - find out their needs
§Look for complementary products
§Trade shows
§World Trade Center “Network”
§U.S. Government trade leads
§State Government trade leads
§On-line computer prospecting and qualification(DIALOG, D&B, etc.)
§Market surveys
§Research & development
Location
RETAIL EXAMPLE:
This business will be operated at 123 Any Street.This location is desirable because:
1. The traffic flow has been rated at high.
2. The rent is below market
3. The building has the necessary facilities to operate this business.
4. The location is convenient for our customers.
We are renting this building on a XX year lease.We will have renovations costing $XXX based upon three estimates.The building is zoned R-3, commercial use.
OTHER SAMPLE:
This business will be operated at 123 Any Street.This location is desirable because:
1. The building is structurally compatible for our use.
2. The rent is below market
成員构成： 2015年5月成立时为xxx、xx、xxx、xxx各25万元，各占25%；
其中xxx为南京大学xx专业本科毕业。
第二部分 项目概要
项目内容：目前我国电子商务中，女性用户比例达60%～70%，较之于男性，女性用户购物频次更高，客单价也更高。本项目利用互联网技术，开发一个线上平台，搭建一个定位于女性的垂直购物平台。
第三部分 产品及服务
产品服务：提供线上交易平台和线下物流服务，并借此建立社群，提供网络社交平台。
开发进度：开发成果有CatFish开发框架、电子商务平台软件、零售管理系统、物流管理系统。
第四部分 行 业及市场
电子商务行业发展历史：1990～1993年，电子数据交换时代，为我国电子商务发展的起步期；
1993～1997年，政府领导组织开展“三金工程”阶段，为电子商务发展期打下坚实基础。
其他行业对项目利润和利润率的影响：物流、人力资源、计算机软件开发等行业，对本公司的利润和利润率具有较大的影响。
市场机会：一切正在或可能将接受电子商务的人群，一切正在或可能通过电子商务形式完成的交易或销售，包括白领人群、母婴、网购人群、在校大学生。
第五部分 项目延展
项目延展方向：电子商务平台（店铺出租模式）、CPS网站联盟、手机客户端、海量订单的WMS，TMS、智能报表（智能数据挖掘）等。
第六部分 融资说明
融资计划：计划募集1000万元。主要用于研发、市场营销、购买相关设备及运营流动资金。
商业计划书（优化版）
第一部分 项目概要
项目简述：本项目为公司客户和个人用户提供图书及杂志的数字版权内容，满足用户通过网络对海量、优质内容的检索和合法使用。
第二部分 团队情况
成员简介：林某某，总经理，15年IT传媒和互联网经历，擅长内容和市场营销，曾供职于人民邮电出版社、国家信息中心某网站副总经理、赛迪网市场总监，还曾创立2本期刊并任总编。
刘某，CTO，12年Unix操作系统、数字版权保护技术（DRM）、电子商务等领域软件开发经验。曾任A公司技术总监、B公司总经理。
第三部分 产品及服务
项目进度：公司已与全国200多家出版社及1 000多家杂志社签订数字资源合作关系，通过其专利DRM（数字版权管理）技术，对数字内容进行加密管理。
提供产品：公司为学校、图书馆、企业等集团客户提供数字图书馆及在线支撑软件；为个人用户提供客户端或在线两种方式的免费阅读服务及打印、拷贝、标注、聚合、去除广告等收费的增值服务。第四部分 行业及市场
行业情况：中国出版科学研究所第5次国民阅读调查显示：互联网阅读率为36.5%，仅次于报纸（74.5%）。
市场机会：据调查，2008年电子图书的市场规模为100亿元左右。预测到2015年，市场规模将增长为2 000亿元。新出版的图书和杂志中95%将可以通过电脑、手机、手持阅读器进行阅读。
第五部分 商业延展
商业模式：对于公司客户购买数字图书数据库，收取镜像安装包库费或IP段使用费；对于个人用户，通过充值的方式，收取增值服务费。
延展方向：项目通过与出版社及杂志社合作，获得授权的数字内容。目前公司客户的开发通过销售团队和全国50个省级代理商共同完成。
第六部分 融资计划
融资用途：在全国各大城市开设销售分点，每个城市版权投资5 000万元，其中2016年开设上海、北京、广州3个分站，2012年底之前至少新开设6个分站，总投资额度应在3亿元以上。
融资额度：需投资方投入2亿元以上，对外借贷5 000万元，公司自身投5 000万元。
